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Smart Insights: Optics and Vision Care

Whether your focus is on vision care, fashion eyewear or both, the optics industry demands the capability to evaluate present and future white spaces in your competitive arena.

Staying ahead of the competition relies on being able to recognize and respond to early signs of market change, including current and future consumer trends, competitor activities and the price consumers are willing to pay.

GfK delivers high-quality and timely market data on which sunglasses, frames, spectacle lenses, contact lenses and contact lens care products consumers are buying – where, when and at what price. And we combine this with smart and comprehensive insights on the factors driving purchase decisions of optics brands, both today and in the future.

Our highly flexible service allows you to enhance your marketing intelligence effectiveness to optimize your distribution, pricing and competitive performance. And we provide optics market expertise and comparable insights across your global and local markets.

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  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for optics and acoustics industry. View all insights

    • 07/25/16
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Prescription / RX
    • Health Technology
    • United Kingdom
    • English

    Through the lens: 2016 Optics market updates

    Market-wide consumer confidence has fallen dramatically since the UK's referendum on EU membership. Optics product groups have previously proved resilient to economic uncertainty as witnessed by their robust performance over the 2008/09 UK recession; whether consumer confidence will return over the coming months, and/or to what extent optical product groups will be impacted over a period of likely low economic confidence, will be monitored by GfK on-going. Here we concentrate on performance in Q2 2016, right up to the moment this upheaval occurred. 
    • 09/25/15
    • Fashion and Lifestyle
    • Optics and Acoustics
    • Point of Sales Tracking
    • United Kingdom
    • English

    €8.1 billion turnover in the first half of 2015 for the European optics market

    GfK has announced its latest sales figures for four key European optics markets: Italy, France, Spain and Germany. Total turnover for these markets stands at €8.1 billion for the first half of 2015.
    • 05/20/14
    • Fashion and Lifestyle
    • Optics and Acoustics
    • Home and Living
    • United Kingdom
    • English

    Higher priced vision products outperforming the market

    The two largest optics product groups tracked by GfK, spectacle frames and contact lenses, have continued their strong performance into the latest quarter.
    • 03/07/14
    • Optics and Acoustics
    • United Kingdom
    • English

    GB Contact Lenses – All roads lead to Daily Si-Hy

    Over 2013 the optical categories tracked by GfK (contact lenses, care products, spectacle frames and sunglasses) achieved combined value growth of +4.6% compared to 2012.
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