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Smart Insights: Health Technology

Health technology innovators face a fast-paced and fluid market where multiple stakeholders impact the adoption of their products.

To succeed, companies need a precise picture of how their products will be used and how to optimize the user experience. They must understand the competitive landscape, market access and reimbursement processes, and the economic value of their products to stakeholders.

We are one of the few health technology research specialists who can offer you a comprehensive suite of offerings to meet these needs.  Our work is supported by direct access to purchasing, payer, clinician and patient stakeholders across all major markets globally.

We help you optimize the commercial opportunity and performance of your health technology products and portfolio, whether medical or diagnostic devices, digital health or health IT.

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Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for health technology industry. View all insights

    • 07/25/16
    • -INDUSTRIES
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Prescription / RX
    • Health Technology
    • United Kingdom
    • English

    Through the lens: 2016 Optics market updates

    Market-wide consumer confidence has fallen dramatically since the UK's referendum on EU membership. Optics product groups have previously proved resilient to economic uncertainty as witnessed by their robust performance over the 2008/09 UK recession; whether consumer confidence will return over the coming months, and/or to what extent optical product groups will be impacted over a period of likely low economic confidence, will be monitored by GfK on-going. Here we concentrate on performance in Q2 2016, right up to the moment this upheaval occurred. 
    • 05/06/16
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 
    • 03/20/13
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Health Technology
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Energy
    • Home and Living
    • United Kingdom
    • English

    Relationship Economy - Going beyond experience

    The nature of interaction between brand and consumer is changing, and it brings both opportunity and threat.
    • 05/10/16
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.
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