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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

Home Appliances

  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

    • 08/31/16
    • Financial Services
    • Retail
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK August 2016 Consumer Confidence Landscape

    The UK Consumer Confidence Index has risen five points in August after recent Brexit falls, as Brits carry on shopping while motivation to save collapses. GfK’s long-running Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases.
    • 08/19/16
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Connected Consumer
    • United Kingdom
    • English

    Emerging markets power smartphone sales

    New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.
    • 08/05/16
    • Retail
    • Technology
    • Consumer Goods
    • United Kingdom
    • English

    The Irish opportunity: The value of a focussed strategy

    Despite being close together geographically the Irish and UK markets vary in a number of ways, and it is important to consider these intricate differences when pulling together a strategy for the Irish market. Key changes in the market, as well as the buoyancy of the core computing categories in 2015, have ensured that increased focus is being given to Ireland by manufacturers and retailers alike.  
    • 08/03/16
    • Technology
    • Consumer Goods
    • United Kingdom
    • English

    Gaming a silver lining for IT

    The second quarter of 2016 saw continued challenges to the retail Information Technology (IT) market. The overall market declined in value by 6% compared with the same period of 2015. Both traditional computing and tablets contributed significantly to this drop, and areas such as storage and networking that had previously been strong also slipped into decline. However, some areas of IT, many associated with PC gaming products, provide something of a silver lining.
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