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Smart Insights: Home Appliances

The home appliances market faces a three-tiered challenge: 

  • Changes in retailing from traditional formats to Omni-channel, due to the increasing importance of the Internet as an information and sales channel 
  • High innovation rates with multiple questions around trends such as ‘smart home’ and ‘smart appliances’
  • Major and Small Domestic Appliance brand performance in a progressively competitive market

To stay ahead of the competition, Small and Major Domestic Appliance (washing machines, (tumble) dryers, refrigerators, cookers, dishwashers, built-in ovens, freezers, hobs, cooker hoods, microwave ovens, air conditioners) manufacturers and retailers need to understand which market trends remain constant or are changing, and the influences impacting consumer purchases.

Our home appliance industry experts bring together Point of Sales (POS) tracking and other innovative research with the ability to combine multiple and complex data sets on a global scale. Using these insights we explain what is happening at every touch point where shoppers experience your brand, products or services.

By turning our deep market research expertise into relevant MDA and SDA insights, GfK helps you identify smart ways to maximize your competitive performance in the home appliances market.

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  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for home appliances industry. View all insights

    • 08/24/16
    • Home Appliances
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • United Kingdom
    • English

    Home improvement: women aspire to better décor; men to better size and layout

    International findings show top five countries most interested in each area of home improvement
    • 07/27/16
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • United Kingdom
    • English

    Euro 2016 success for TV

    Major sporting events often provide an injection of life to the TV market, and this summer proved no exception. Despite the misplaced optimism in England’s chance of Euro 2016 glory, the presence of three home nations – England, Northern Ireland and Wales – brought a much-needed boost to TV sales after a relatively muted start to the year. Our Point-of-Sales data observed year-on-year growth for March, April, May, and June, with April’s growth being particularly impressive given that Easter fell in this month the previous year.
    • 07/26/16
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • United Kingdom
    • English

    The party continues in the wine cabinet market fuelled by Combi Innovation

    With consumers increasingly choosing to entertain guests at home and a wider variety of wine becoming more accessible to the British public, it comes as no surprise that wine cabinets have recorded double-digit year-on-year volume growth over the last two years and have grown by nearly 50% in value over the last four, already being worth £8 million in the first half of 2016. When considering both standard and premium kitchens, consumers are starting to see wine cabinets as a desirable, must-have fixture.
    • 07/25/16
    • Home Appliances
    • Home and Living
    • United Kingdom
    • English

    Handsticks clean up

    Cleaning habits are evolving: instead of vacuuming for an hour once or twice a week, consumers are now doing so more frequently and for shorter periods of time. Lightweight cordless vacuums enable the cleaning of large areas quickly, using minimal effort, allowing consumers more time to dedicate to their increasingly active lifestyles; consumers are willing to pay premium prices for this convenience, which lends itself to a larger movement in the market towards consumer-centric convenience also evidenced by the increased popularity of take-away cup blenders and capsule coffee.
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