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Smart Insights: Fast Moving Consumer Goods

Multi-channel consumers, an increasing desire and ability to shop around for the best deals, the impact of online reviews and recommendations… These are just some of the challenges facing the FMCG industry.

In order to spot opportunities and stay ahead of competitors, consumer goods businesses need both a ‘full picture’ view of market trends and granular understanding of consumer demand and purchasing behavior.

We provide timely, relevant data and insight on consumer trends and the factors impacting FMCG purchases and purchasing behavior. Three things make us stand out in this: our innovative research methodologies, our ability to combine multiple datasets (including our renowned Point of Sales tracking) and the sharp analysis provided by our FMCG industry experts. With these, we help you identify business opportunities and formulate winning strategies.

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Discover latest industry insights, market data and how Shopper and Consumer trends will affect your business with our FMCG Talk newsletter

Latest insights

Here you can find the latest insights for the fast moving consumer goods  industry. View all insights

    • 11/30/16
    • Financial Services
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer Confidence Index drops five points

    GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.
    • 11/17/16
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: Are we already seeing changes?

    As we now enter the month of November we are getting ever closer to the most important day in the retail calendar Black Friday, or are we? Over the past three years this single day has represented the most important day in the retail calendar. However we are already seeing through early communication from retailers that the focus may not be just on this single day.
    • 11/04/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • United Kingdom
    • English

    Are there turbulent times ahead for consumer confidence?

    I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974. The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January. But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.
    • 10/27/16
    • Home Appliances
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Shopper
    • United Kingdom
    • English

    Brexit, what Brexit?

    Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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