Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Smart Automotive Insights image

Smart Insights: Fast Moving Consumer Goods

Multi-channel consumers, an increasing desire and ability to shop around for the best deals, the impact of online reviews and recommendations… These are just some of the challenges facing the FMCG industry.

In order to spot opportunities and stay ahead of competitors, consumer goods businesses need both a ‘full picture’ view of market trends and granular understanding of consumer demand and purchasing behavior.

We provide timely, relevant data and insight on consumer trends and the factors impacting FMCG purchases and purchasing behavior. Three things make us stand out in this: our innovative research methodologies, our ability to combine multiple datasets (including our renowned Point of Sales tracking) and the sharp analysis provided by our FMCG industry experts. With these, we help you identify business opportunities and formulate winning strategies.

FMCGtalk newsletter

Get the latest GfK FMCG news

Discover latest industry insights, market data and how Shopper and Consumer trends will affect your business with our FMCG Talk newsletter

  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.


„Our experience with GfK is great. They represent value-added research and I would endorse them without any doubt at all.“

Multinational food manufacturer
Latest insights

Here you can find the latest insights for the fast moving consumer goods  industry. View all insights

    • 10/11/16
    • Consumer Goods
    • FMCG
    • Shopper
    • United Kingdom
    • English

    UK Alcohol: Let the ideas flow

    To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.
    • 10/06/16
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Don’t be left in the dark about Black Friday

    Black Friday has become one of the most important dates in the UK's retail calendar in the space of a few years. Are you maximizing the opportunities? Do you understand what happens at this all-important promotional period, why, and what it means for your business?
    • 09/12/16
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United Kingdom
    • English

    11/15/16 - 11/17/16
    GfK at the Omnishopper Interational event

    Define the future of retail with revolutionary shopper insights and activation strategies Join James Llewellyn  and Peter Vankeulen at the Omnishopper international event on the 15th - 17th Novembers at the Marriott, Canary Wharf.
    • 08/31/16
    • Financial Services
    • Retail
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK August 2016 Consumer Confidence Landscape

    The UK Consumer Confidence Index has risen five points in August after recent Brexit falls, as Brits carry on shopping while motivation to save collapses. GfK’s long-running Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases.
Contact us