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GfK in the United Kingdom

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK UK, Head Office, Woking

2nd and 3rd floors
Dukes Court
Duke Street
Woking
GU21 5BH

GfK UK, Head Office, Canary Wharf

17th and 18th Floors
25 Canada Square
Canary Wharf
London
E14 5LQ

GfK UK, Melton Mowbray

5th Floor
Pera Tower
Petra Int Tech Centre
Nottingham Road
Melton Mowbray
Leicestershire
LE13 0PB

GfK UK, Witham

Unit C
1 Wheaton Road
Witham
Essex
CM8 3GF

GfK UK, Luton

64-68 Alma Street
Luton
LU1 2PL

GfK UK, Oxford

3rd Floor
Seacourt Tower
West Way
Oxford
OX2 0JJ

GfK UK, Warwickshire

7 Clarendon Place
Royal Leamington Spa
Warwickshire
CV32 5QL

GfK UK, Slough

Suite 210-211
Regal Court
42-44 High Street
Slough
Berkshire
SL1 1EL
Latest insights

Here you can find the latest news, studies and publications from GfK UK.

View all insights from GfK UK

    • 12/11/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
    • 12/10/17
    • United Kingdom
    • English

    Consumer trends and insights for 2018

    Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.
    • 12/07/17
    • United Kingdom
    • English

    SMB attitudes towards personalized advertising 2017

    New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
    • 12/06/17
    • Press
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence tumbles two points in November to -12

    No festive cheer as index notches up 20 consecutive months in negative territory

Quality and compliance

GfK UK Ltd is awarded registration to BS EN ISO 9001 : 2008 Quality Assurance and ISO 20252:2012 Market, opinion and social research standards.

We are members of the Market Research Society (MRS) Company Partner Service and the GfK Group is a Corporate Member of ESOMAR.  GfK UK was a Launch Partner of the MRS Fair Data Mark www.fairdata.org.uk/

GfK UK is wholly committed to meeting the requirements of, amongst others:

• MRS Code of Conduct
• ESOMAR International Code of Marketing and Social Research Practice
• UK Data Protection Act 1998
• European Directive EU 95/46/EC

For further information on our quality credentials and other compliance information please read more

Information

GfK UK Information for the general public
GfK Sound Matching App End User Licence Agreement

Click read more to read our Policy Statements and Terms and Conditions.

Read more

OUR POLICY STATEMENTS

GfK UK Corporate Social Responsibility

GfK UK Environment Policy Statement and Activities

GfK UK Quality Statement

GfK UK Sustainability Policy

GfK UK Data security statement

GfK SE Data Services Centre Data security statement

GfK UK Anti-Corruption and Bribery Policy

GfK UK slavery Trafficking Statement Financial Year 2016 

GfK Suppler Code of Conduct

GfK Quality Commitment

OUR TERMS AND CONDITIONS

GfK U.K. Limited

GfK U.K. Registered Company number: 2512551

Client contract:

GfK U.K. Ltd Custom Research and Syndicated Studies

GfK U.K. Ltd Mystery Shopping Services

GfK U.K. Ltd Market Access

GfK Retail and Technology Limited

GfK Retail and Technology Registered Company number: 02450463

Client contract:

GfK Retail and Technology - Data Licence Agreement

GfK Entertainment and Travel UK Ltd

Registered Company Number: 3073596

Client contract:

GfK Entertainment and Travel UK Ltd

Place of registration: England and Wales

Registered office for above companies:

Level 18
25 Canada Square
Canary Wharf
London
E14 5LQ​​​

Join one of the world’s leading market research organizations. As part of our team, you’ll join a pioneering network of experts across the world. You’ll collaborate with some of the best and brightest in the industry. You’ll gain new insights and inspiration. Whatever your field of work, we believe you'll enjoy working with us.

Graduate Recruitment

If you’re currently at University, or already graduated and interested in starting a career in Market Research, take a look at our Graduate Recruitment opportunities. Click here

Field & Telephone Interviewers

We are currently recruiting to our team of highly skilled telephone and field interviewers. Click here

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