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Geomarketing

Geomarketing

Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Latest Insights

Here you can find the latest insights for geomarketing. View all insights

    • 03/08/16
    • Geomarketing
    • RegioGraph
    • Denmark
    • English

    GfK launches new geomarketing software "RegioGraph 2016"

    GfK will release the latest version of the geomarketing software RegioGraph along with up-to-date maps and market data on March 24. RegioGraph 2016 gives users the ability to access map analyses online with a Web viewer, geocode IP addresses and import address data more quickly. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.
    • 02/24/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Denmark
    • English

    Map of the month: Young households in Germany

    GfK's Map of the Month for February shows the distribution of young households at the level of Germany's urban and rural districts (source: GfK Demographics 2015, Germany). In "young households" the main earner is 30 years or younger. More results can be found in our press release on the study GfK Demographics 2015.
    • 02/23/16
    • Health
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Denmark
    • English

    GfK Demographics Germany 2015

    The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.
    • 01/19/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Denmark
    • English

    Map of the month: Industrial density, Germany

    GfK's Map of the Month for January shows the industrial density at the level of Germany's urban and rural districts (source: GfK Base Data, Germany). The map depicts the number of employees working in industrial companies per 1,000 inhabitants.

Related products

Geo+BranchNetworks - Find the best locations for your store network.

Geo+TargetGroups - Pinpoint your regional target groups and product demand.

Geo+MarketShares - Benchmark your turnover against local potential.

Geo+DistributionPartners - Choose an optimal distribution partner network.

Geo+SalesTerritories - Create a better sales structure.

Geo+RealEstate - Plan and invest with confidence.

RegioGraph - Analyze and visualize your company data on digital maps.

Digital Maps - Find a structure for analyzing, aggregating and cross-referencing all data with a geographic component.

Regional Market Data - Get penetrating insights on your markets, target groups and potential.

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