For too long, US tire retailers have been lacking basic tools for making profitable business decisions. GfK’s new point-of-sale panel promises to fill the gaps in tire sellers’ marketplace knowledge, aggregating and projecting data from dealers nationwide and providing participating retailers with regular reports on
Tire industry legend John Gamauf (a.k.a. Johnny G.) has come out of retirement to consult with GfK on the launch of the panel. Under Gamauf’s leadership, Bridgestone/Firestone developed an unrivaled network of consumer tire dealers and set sales records for replacement tires. Gamauf also created BFNAT’s Affiliated Dealer Program, one of the most successful dealer incentive initiatives in the industry.
GfK’s new point-of-sale panel will give retailers the industry intelligence they need to thrive in a fiercely competitive marketplace. Nothing less than a breakthrough for my beloved tire retailers would lure me away from my bicycle and golf course. But GfK is delivering a game-changing tool that tire sellers need and deserve.
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