Expertise, collaboration, and rigor - this combination is what brings researchers from government, academic, and nonprofit research sectors to GfK and the Government & Academic team. Combining the largest probability-based online panel, KnowledgePanel®, with rigorous state-of-the-art sampling methodology, GfK experts work with you to deliver the high quality standards required for federal and peer review.
We work with government agencies, not-for-profits, academic institutions and consultancies. We deliver nothing less than globally trusted, reliable understanding of public opinion and behavior at a local, national and global level. Our clients have published their findings in academic journals, newspapers, magazines, and books.
We work within the following sectors:
Why do federal, regional and local government agencies choose GfK Government & Academic?
GfK conducts both cross-sectional and longitudinal surveys for a broad spectrum of academics – economists, political scientists, psychologists, sociologists, health researchers and others who require high quality US survey.
Issues surrounding health policy encompass some of the most important areas of research in the US today.
Public Opinion data, particularly data that is to be publicly released, is under greater scrutiny than ever given its ability to significantly shift public opinion, as explicitly stated by the American Association of Public Opinion Research.
Virtually all surveys taken seriously by social scientists, policy makers, and the informed media use some form of random or probability sampling, the methods of which are well grounded in statistical theory and the theory of probability.
The members of our team are leaders in online survey research and we have the experience and expertise to guide your research in complex methodological areas.
Over the years, our staff have conducted dozens of methodological research studies, either with GfK support or in collaboration with our customers.
Topic areas include:
Sampling is an integral part of any research that aims to produce measurable inferences about a target population when a complete census is infeasible.
Our sampling statisticians: have theoretical and practical experience with the latest sampling techniques, be it random digit dialing, address-based sampling, targeted samples of various geo-demographic subgroups, as well as samples for establishment surveys.
While at the forefront of developing innovative alternatives for creation of representative samples, such as GfK KnowledgePanel, we rely on optimization techniques to improve the efficiency of our samples. That is, smallest samples that can secure the various precious and analytical requirements of each survey.
GfK Government & Academic and GfK Public Communications & Social Science are proud members of the American Association for Public Opinion Research (AAPOR) Transparency Initiative, demonstrating GfK’s commitment to high-quality research. By joining the Transparency Initiative, these two GfK groups have taken a voluntary pledge to abide by AAPOR’s highest standards for the disclosure of research methodology.
Veterans Pulse Survey
Bob Torongo, GfK
Ryan Tully, GfK
Next Steps Towards a New Math for Non-Probability Sample Surveys
Frances Barlas, GfK
Nicole Buttermore, GfK
Mansour Fahimi, GfK
Randall Thomas, GfK
The Income Gap in Survey Research: Non-Response to Income Questions in Online Panel Research
Frances Barlas, GfK
Nicole Buttermore, GfK
Abigail Giles, GfK
Larry Osborn, GfK
Asking About Gender Identity in Surveys
Frances Barlas, GfK
Nicole Buttermore, GfK
Mansour Fahimi, GfK
Maya Grosul, GfK
Randall Thomas, GfK
Can Survey Data Be Too Clean? Data Cleaning and Bias Reduction
Frances Barlas, GfK
Nicole Buttermore, GfK
Mansour Fahimi, GfK
Randall Thomas, GfK
Calibration of Non-Probability Samples to KnowledgePanel for Election Polling
Frances Barlas, GfK
Robert Benford, GfK
Mansour Fahimi, GfK
David Pace, The Associated Press
Emily Swanson, The Associated Press
Randall Thomas, GfK
Beyond the Survey: Improving Data Insights and User Experience with Mobile Devices
Patricia Graham, GfK
Gavin Lew, GfK