Government & Academic (North America)

Why do federal, regional and local government agencies choose GfK Government & Academic?

1. Deep experience conducting government funded projects, making us well versed in the intricacies of government sponsored research
2. 20-year GSA Professional Services Schedule contract speeds your process
3. Expertise delivering research to achieve core mission goals for numerous federal civilian, health, defense, financial and international agencies.
4. Results built upon the nation's largest probability-based, 100% online survey research panel (known as KnowledgePanel®) - precise, representative, and projectable data
5. Research expertise and thought leadership that brings added value to even the most fully formed research projects

GfK conducts both cross-sectional and longitudinal surveys for a broad spectrum of academics – economists, political scientists, psychologists, sociologists, health researchers and others who require high quality US survey.

1. We meet and adhere to strict IRB guidelines
2. An online survey platform, that is device neutral, allows us to field complex survey instruments with sophisticated experimental designs
3. Our survey methodologists are available to consult on final sample and questionnaire design to ensure your research questions are answered
4. KnowledgePanel and accompanying panel member profile data allow for both representative general population samples as well as complex stratified samples
5. Our clients have published hundreds of articles in dozens of peer reviewed journals including: JAMA, American Journal of Public Health, American Journal of Political Sciences, Journal of Personality and Social Psychology, and many others

Issues surrounding health policy encompass some of the most important areas of research in the US today.

1. Our methodological rigor and our 55,000 member panel are two reasons why exacting health researchers come to us.
2. For investigators exploring health conditions or concerns, our 2100+ profile questions yielding more than 4,000+ profile variables, including health variables, allows us to pre-select people who suffer from of a variety of conditions (cancer, heart disease, depression).
3. With healthcare and health insurance profile data we can target those with higher or lower health care utilization.
4. Our profile data add the additional element of time. Annual profile updates allow you to see how a person’s status changes or stays the same year after year.
5. Profile data helps you save time and money since we've already asked our panelists questions that you need answered.
6. All of this translates into reduced survey length, increased speed and efficiency, and an optional temporal element to the data.

The members of our team are leaders in online survey research and we have the experience and expertise to guide your research in complex methodological areas.

• Questionnaire development
• Complex sample design
• Longitudinal research
• Statistical weighting
• KnowledgePanel Calibration^SM
• Low incidence and hard to reach populations, such as: tobacco users, populations with unique health conditions, low-income households, cell phone-only households, African Americans, Latinos and youth (ages 13+)
• Custom panels
• Data for public release
• Passive online digital measurement
• Audience measurement and insights
• Monitoring and evaluation
• User experience (UX)
• Brand and customer experience
• Digital market intelligence

Over the years, our staff have conducted dozens of methodological research studies, either with GfK support or in collaboration with our customers.

Topic areas include:

• The transition from RDD to ABS-sourced sampling
• Web panel response rate reporting
• Panel conditioning studies
• Topics that are also central to the evolution of non-panel survey research, including
• Studies of survey mode effects
• Non-response bias
• Optimal questionnaire design, including ones on mobile devices
• Use of respondent incentives
• Methods for gaining respondent cooperation