Exploring the online behavior of your target groups
What it is
A research offering that explores how specific target groups use the internet and relevant category websites to create the ideal online engagement strategy. Uses online behavioral data enriched with attitudinal Information.
How it works
We track consumers across the Web to understand their natural behavior combing usage and attitudinal data that is collected individually for your target market. This shows how the target market experiences the internet and what their expectations and motivations are and how the market interacts with your website and that of your competitors.
Allows to refine marketing and communication investments based on used experience points. Optimizes your messaging and content based on consumers’ needs & goals.