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GfK Digital Ad Pulse

Assess video and digital display ads to create the best brand experience

What it is
A turnkey solution to pre-test high volumes of virtually all types of videos and digital banner advertisements in a realistic web and mobile environment

How it works
Respondents are exposed to two slightly blurred web pages that feature your test ad(s) and a competitive benchmark

They then interact with the page to show which part they would like to become clear, and we track their progress all along

We then ask respondents what ads, if any, they recall seeing on the pages using an aided list of brands, and to indicate the overall emotional imprint that remained

We evaluate digital video ads in a simple, respondent-friendly, mobile-enabled environment utilizing Google Consumer Surveys.

Benefits
Accelerate and optimize your digital ad spend and overall campaign ROI by assessing the fitness/aptness of your ads prior to campaign launch.

Download GfK Digital Ad Pulse (Banner) slipsheet

Download GfK Digital Ad Pulse (Banner) white paper

Download GfK Digital Ad Pulse (Video) slipsheet

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