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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Denmark
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1
    • 02/23/16
    • Health
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Denmark
    • English

    GfK Demographics Germany 2015

    The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.
    • 02/15/16
    • Press
    • Home Appliances
    • Health Technology
    • Technology
    • Energy
    • Market Opportunities and Innovation
    • Denmark
    • English

    Smart home appeal in Asia: China leads over South Korea and Japan

    The majority of consumers in China believe smart home technology will make an impact on their lives in the near future – coming almost equal with mobile payment and well ahead of wearable technology. But in Japan, only one in five think smart home tech will impact them, while mobile payment wins notably higher votes. In South Korea opinion is divided at around half.
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Denmark
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
    • 02/04/16
    • Press
    • Public Services
    • Travel and Hospitality
    • Brand and Customer Experience
    • Denmark
    • English

    Brazil and Argentina in top half of ‘most admired’ national brands

    Brazil climbs ahead of Greece, widening lead over Argentina. Russia, China and Singapore push Argentina down to the very edge of the top half. Mexico overtaken by Czech Republic and India.
    • 02/03/16
    • Press
    • Retail
    • Denmark
    • English

    European consumer climate improves significantly at the end of the year

    Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015
    • 01/29/16
    • Press
    • Investors
    • Denmark
    • English

    GfK returns to organic growth in 2015

    Sales increase by 1.1 percent in organic terms
    Sales rise by 6.3 percent compared with the previous year to approximately €1,544 million
    Adjusted operating income increases by €9 million to approximately €188 million
    Margin of 12.1 percent (previous year: 12.3 percent)
    • 01/27/16
    • Press
    • Fashion and Lifestyle
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Denmark
    • English

    People average 4 hours a week on personal grooming. What motivates them?

    Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?
    • 01/19/16
    • Press
    • Public Services
    • Travel and Hospitality
    • Brand and Customer Experience
    • Denmark
    • English

    Paris wins back ‘most admired city’ from London

    Paris has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, overtaken by New York, as well as Paris.
    • 11/25/15
    • Consumer Health
    • Market Opportunities and Innovation
    • Denmark
    • English

    Money and self-pressure are the leading major causes of stress internationally

    With the pressure of Christmas shopping already underway, GfK has released findings from a 22-country survey looking at the major causes of stress in people's daily lives. Money, self-pressure and lack of sleep are the top three major causes of stress internationally.
    • 11/25/15
    • Technology
    • Point of Sales Tracking
    • Denmark
    • English

    Strongest Q3 smartphone sales on record driven by demand in China, MEA and emerging APAC

    The record quarterly sales performance in Q3 2015 can be attributed to three markets: China, which returned to growth, the MEA and emerging APAC. In total, 324m smartphone units were sold. The US$294 average selling price (ASP) of smartphones was down 2 percent year-on-year.
    • 11/17/15
    • Public Services
    • Travel and Hospitality
    • Denmark
    • English

    USA regains position as top nation brand from Germany

    After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands Index (NBI)