A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
To keep up with the increased stress and pressure in society, households choose to simplify life, wherever possible. The trend is clear; we are facing a change in consumer behaviour, and we are not only eating out to a higher extent, but we are also facing a real boom in the e-commerce of groceries. Convenience purchases increase, not only in the convenience stores itself, but indeed also in grocery channels, restaurants, and petrol stations, as well as within the new trend with home deliveries from restaurants.
The consequence of this changed behaviour is that households reduce their traditional consumption in the FMCG market. With nine out of ten consumers having purchased convenience during the past year, the sector is now becoming more important than ever and it is crucial to understand this change, and growth in consumption, otherwise you risk being left behind in favour of other market players.
GfK now presents the Convenience Tracker, in a remastered version with both a broader and deepened focus.
The report helps you understand questions such as:
For more information please contact Mattias.Fridh@gfk.com
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
Key insights from our Convenience Tracker data
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