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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

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Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

    • 06/02/17
    • Consumer Goods
    • Denmark
    • English

    90% of consumers have purchased convenience in the last year, and the sector faces the biggest change ever but what does this mean for your brand?

    To keep up with the increased stress and pressure in society, households choose to simplify life, wherever possible. The trend is clear; we are facing a change in consumer behaviour, and we are not only eating out to a higher extent, but we are also facing a real boom in the e-commerce of groceries. Convenience purchases increase, not only in the convenience stores itself, but indeed also in grocery channels, restaurants, and petrol stations, as well as within the new trend with home deliveries from restaurants. The consequence of this changed behaviour is that households reduce their traditional consumption in the FMCG market. With nine out of ten consumers having purchased convenience during the past year, the sector is now becoming more important than ever and it is crucial to understand this change, and growth in consumption, otherwise you risk being left behind in favour of other market players.    GfK now presents the Convenience Tracker, in a remastered version with both a broader and deepened focus. The report helps you understand questions such as:
    • What drives the purchase of convenience items, and which is the primary purchase channel for your specific category?
    • Which categories or segments are purchased in combination with your category/brand?
    • Who is the convenience shopper and what are the differences in attitudes and behaviour, between female and male, based on profiles for various channels and categories?
    • What are the driving forces behind customers’ various purchase occasions?
    For more information please contact Mattias.Fridh@gfk.com
    • 06/13/16
    • Technology
    • Consumer Goods
    • Denmark
    • English

    GfK launches its new Consumer Wallet spending tracker in Sweden


    GfK is partnering with a fintech company to launch its new Consumer Wallet spending tracker in Sweden.
    • 06/02/16
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Promotion and Causal Retail
    • Denmark
    • English

    Embracing the future of packaging

    Join GfK’s industry experts and SCA (Cushelle) to learn about the key trends affecting packaging – now and in the future.
    • 05/18/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Denmark
    • English

    The future of retail and what it means for the industry

    “Build it and they will come” has long been the modus operandi for the retail sector. But two decades of unprecedented change both in terms of technology and the economic environment has shaken the retail sector. This is the age of the Connected Consumer who expects retailers to fulfill their needs before they even ask. Omni-channel is the word that now defines retail as we have moved to a model where retailers need to be constantly present, ready to engage with shoppers in the moment and on the move – as well as on the high street. This is what retailers must do to survive in the Future of Retail.

    Four key battlegrounds: Choice, price, convenience and experience

    The retail environment may have changed dramatically but the four key battlegrounds – choice, price, convenience and experience – are every bit in evidence. On each front, retailers must work harder to survive, let alone win. This is a world where prices are standardized, consumers are dazzled and confused by endless choice, and shoppers judge stores by the way they make them feel not just the goods they sell. All retailers, from pure play online stores to the stalwarts of our high streets and malls and everything in between, now face a myriad of challenges. At its heart is the shopper of the future – today’s constantly Connected Consumers who want it all and expect retailers to come up with the goods.

    The shopper of the future expects retailers to keep up with them

    Understanding what makes these shoppers tick is more than half the challenge. Price savvy, technologically forward and with a mission to fulfill, the shopper of the future expects retailers to keep up with them, not the other way around. The challenge for retailers is to stay one step ahead of consumers’ demands. That means delivering on all fronts, be it product choice, service, customer experience or price. The retailers that dominate and define this new age of retail will be the ones for whom change and uncertainty represents a fresh opportunity to thrive. Understanding the constantly changing consumer and market landscapes will be key, as will be a willingness to embrace innovations and invest to benefit retailers and customers now and in the years to come. That future of retail is here and now. Are you ready for the Future of Retail? Find out more about how to navigate the Future of Retail in our report. Please share your thoughts in the comments below or email me at James.Llewellyn@gfk.com.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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