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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 04/05/16
    • Consumer Goods
    • Shopper
    • Canada
    • English

    Register for "Does your brand attract the biggest spenders?" webinar

    Coupon users spend substantially more on CPG products than the average household - and it stems from them shopping more frequently and spending more dollars per trip. Do you know how many of your coupon redeemers are new buyers of your brand and how many of them become long-term loyal buyers?
    • 03/08/16
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Shopper
    • Canada
    • English

    Welcome to the world of the Connected Consumer

    It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
    • 02/04/16
    • Shopper
    • Canada
    • English

    Generations Y, Z Differ in Key Shopping Attitudes, Habits – GfK Study

    From their use of computers for online purchases to their top reasons for choosing to buy in brick-and-mortar stores, Generations Y and Z part company on important points in a new GfK study of shopping habits and preferences.
    • 06/28/16
    • Retail
    • Shopper
    • Global
    • English

    Turning shoppers into buyers to win at retail

    Our shopper conversion pilot project demonstrated how we can help manufacturers and retailers decode consumers’ decision-making processes.
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