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Global Consumer Values

Using our extensive history of consumer trends research, we have identified the personal values that transcend nationality and can be found in every culture around the world.

What it is
Consumers’ personal values have a significant influence on their attitudes and behaviors, including shopping.

How it works
Using our extensive history of consumer trends research, we have identified the personal values that transcend nationality and can be found in every culture around the world.
From this, we have filtered out seven distinct types of people, based on these global values.
Each of these segments has significant implications for a wide range of retail categories, such as fashion and apparel, consumer electronics, food and much more.

Benefits
This provides you with a groundbreaking tool for:

  • identifying new market opportunities
  • creating effective strategies that are aligned with audience values
  • aligning your brand values for long-term competitive Advantage.
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