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FutureWave

Insights into emerging market activity and cultural trends

What it is
An innovation service that identifies the influencers and emerging ideas that consumers are exposed to in the world beyond your category.

How it works
We identify the forces of change that are most likely to shape your category and influence future consumer needs. Proven analytical frameworks identify the tipping-points of emerging benefits that will impact your category. Predicts where innovation development efforts should be focused.

Benefits
Speeds up innovation efforts by leveraging successful ideas already gaining traction with consumers. Gain a competitive advantage with relevant, emerging ideas and new product and services that consumers are exposed to outside of your category.

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    Market Opportunities and Innovation (MOI)

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