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Customer Harmonics

Tracking customer loyalty

What it is
A revolutionary approach to identify the most effective actions to increase customer loyalty.

How it works
We gauge both satisfaction and emotional imprint across all moments of truth and measure the attachment to your company as well as the resistance to competitive forces. We use advanced modeling to identify the product and service attributes that drive loyalty and growth.

Benefits
Augments recognized KPIs to better understand and predict customer behavior allowing to improve customer loyalty. The total view of how your customers interact with your sales, service and digital channels, across all business units helps establish stronger connections. Insights allow to prioritize improvement opportunities and guide optimized resource allocation.

 

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GfK Customer Harmonics Illustration
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