Measuring cross-media consumer behavior
What it is
Innovative techniques to capture and quantify cross-media consumer behavior, across all devices. Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print. Challenge today is understanding media consumption in today’s fragmented landscape.
How it works
Based on a unique single-source, cross-media panel across PCs, tablets and mobile, and, in selected countries, television, it provides the measurement across all media (paid, earned and owned).
Helps to successfully implement advertising and media buying strategies.