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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Canada
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
    • 02/04/16
    • Shopper
    • Canada
    • English

    Generations Y, Z Differ in Key Shopping Attitudes, Habits – GfK Study

    From their use of computers for online purchases to their top reasons for choosing to buy in brick-and-mortar stores, Generations Y and Z part company on important points in a new GfK study of shopping habits and preferences.
    • 02/03/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Mobile and Location Insights
    • Canada
    • English

    Smartphone Users Spend as Much Time on Entertainment as Texting – GfK MRI Study

    According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes. 

    • 01/27/16
    • Fashion and Lifestyle
    • Canada
    • English

    Canadian Consumers Cite Self-Esteem as Top Motivation for Grooming

    According to new GfK research, 60% of Canadian consumers (ages 15 and older) say their number one motivation for personal grooming is “to feel good about myself.” The GfK study also shows that “to make a good impression on people whom I meet for the first time” and “to please my spouse or partner” were tied for second among leading reasons for grooming, with each cited by 30% of Canadian consumers.

    • 01/27/16
    • Fashion and Lifestyle
    • Canada
    • English

    US Consumers Cite Self-Esteem as Top Motivation for Grooming – GfK

    New GfK findings show that “to feel good about myself” and “to please my spouse or partner” are the top two motivators for grooming among US consumers. The results are part of a new GfK survey – among over 27,000 consumers in 22 countries – investigating reasons for trying to look good and the amount of time spent on grooming.
    • 01/20/16
    • Point of Sales Tracking
    • Canada
    • English

    Daily Contact Lenses Surpass Weeklies in Dollar Sales, Edge Closer in Box Volume – GfK

    Daily contact lenses continue to steal share of wallet in the US from weekly lenses, according to the latest data from GfK’s POS Tracking team. 

    • 01/20/16
    • Canada
    • English

    Toronto Drops Out of Top 10 In Latest “City Brands Index” Report

    Despite maintaining its reputation for having some of the most welcoming people in the world, Toronto dropped out of the top 10 list of desirable cities in the latest 2015 Anholt-GfK City Brands Index (CBI). Toronto placed 8th in the last CBI study, conducted in 2013.
    • 01/20/16
    • Canada
    • English

    New Anholt-GfK “City Brands” Ranking Places Three US Cities in the Top 10

    New York City and Los Angeles have claimed third and fifth place, in the 2015 Anholt-GfK Roper City Brands IndexSM report, with NYC and LA improving on their 2013 rankings and DC slipping four places despite improving its score.
    • 01/14/16
    • Technology
    • Canada
    • English

    Canadian drivers embrace safety feature concepts on futuristic connected cars

    In a recent survey, GfK asked 1,000 drivers to rate the appeal of different types of connected car concepts and found 42% of Canadians prefer the "Ultra Safe" car, which makes driving as safe as possible. Highly rated features include emergency braking and emergency calling, which allows a car to directly call emergency services in the event of an accident; both concepts have the support of 62% of respondents.
    • 01/12/16
    • Canada
    • English

    Melnick Joins GfK to Lead Fashion, Lifestyle Practices in North America

    GfK is expanding its North American presence in Fashion and Lifestyle consumer research with the appointment of Dave Melnick as Vice President of Consulting for these industries. Melnick joins GfK after 25 years of leading consumer insights and other key marketing functions at leading fashion retailers.
    • 01/06/16
    • Technology
    • Home and Living
    • Canada
    • English

    At CES, GfK Will Share Key Findings from Global Smart Home Study

    In a recent GfK global survey, consumers said they expect Smart Home services to have a big impact on their lives – bigger than wearables, connected cars, the Internet of Things (IoT), and six other emerging technologies. But what obstacles and expectations will Smart Home need to confront on its way to mainstream adoption?

    At this week’s Consumer Electronics Show (CES), GfK’s Kevin Taylor (EVP and Head of Technology, North America) and Don Simons (Managing Director, Consumer Goods, North America) will share results from the company’s recent study, which included over 7,000 people in Brazil China, Germany, Japan, Korea, the UK, and the US.

    • 11/30/16
    • Press
    • Home Appliances
    • Technology
    • Global
    • English

    A marginal fall in the Western European technical consumer goods market in Q3 2016

    GfK TEMAX® results for Western Europe, Q3 2016