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Press Releases

Here you can find the latest press releases. View all press releases

    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • Canada
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • Canada
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
    • 12/19/16
    • Health
    • Market Opportunities and Innovation
    • Global Study
    • Canada
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).
    • 12/08/16
    • Government & Academic (North America)
    • Government & Academic (North America)
    • Canada
    • English

    Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3

    Results from the latest Anholt-GfK Nations Brand IndexSM (NBISM) study show that Canada has risen to the #4 spot among 50 countries measured, and sits within striking distance of the Top 3 – just behind the United Kingdom.
    • 11/30/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study

    According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.
    • 11/17/16
    • Retail
    • Shopper
    • Canada
    • English

    Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey

    Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.
    • 11/03/16
    • Financial Services
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • Canada
    • English

    Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.
    • 09/28/16
    • Health Technology
    • Canada
    • English

    GfK Reveals Research in Consumer Health Tracking in US, Canada

    GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
    • 09/27/16
    • Retail
    • Promotion and Causal Retail
    • Canada
    • English

    GfK Shares Print Ad Discount Trends for H1 in US, Canada

    In the first half of 2016, GfK measured over 60,000 US print ads and almost 20,000 in Canada, tracking discount frequency and levels for many major categories.
    • 08/30/16
    • Home Appliances
    • Home and Living
    • Market Opportunities and Innovation
    • Canada
    • English

    Canadian Consumers See Storage Space As Top Home Improvement Priority

    A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
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