A new connection between the user experience (UX), purchase intent, and brand strength identifies linkages to growth.
Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?
In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.
In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.
We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.
Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.
What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
Coupon users spend substantially more on CPG products than the average household - and it stems from them shopping more frequently and spending more dollars per trip.
Do you know how many of your coupon redeemers are new buyers of your brand and how many of them become long-term loyal buyers?
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
We’ve picked up on some interesting advertising trends for refrigerators in North America that you might interest you. Take a look at our infographic to find out more.
To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.