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  • The Mood of the World – The Consumer View
    • 09/22/16
    • Consumer Life
    • Canada
    • English

    The Mood of the World – The Consumer View

    From the Brexit vote and the US' current presidential campaign...to the Zika virus outbreak and worries about terrorist attacks. 2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?

  • Canadian Consumers See Storage Space As Top Home Improvement Priority
    • 08/30/16
    • Home Appliances
    • Home and Living
    • Market Opportunities and Innovation
    • Canada
    • English

    Canadian Consumers See Storage Space As Top Home Improvement Priority

    A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.

  • Winning in-store: The 8 habits of highly successful point of sale programs
    • 08/29/16
    • Shopper
    • Canada
    • English

    Winning in-store: The 8 habits of highly successful point of sale programs

    The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.

  • 44% of Millennial Canadian Parents Plan to Spend More on Back-to-School Shopping This Year
    • 08/22/16
    • Retail
    • Consumer Goods
    • Point of Sales Analytics
    • Shopper
    • Canada
    • English

    44% of Millennial Canadian Parents Plan to Spend More on Back-to-School Shopping This Year

    In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.

  • The fickle relationship between brand and the user experience
    • 08/01/16
    • Brand and Customer Experience
    • User Experience (UX)
    • Canada
    • English

    The fickle relationship between brand and the user experience

    A new connection between the user experience (UX), purchase intent, and brand strength identifies linkages to growth.

  • Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)
    • 07/25/16
    • Social Media Intelligence Center
    • Point of Sales Tracking
    • Pet Specialty
    • Canada
    • English

    Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)

    Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?

  • New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian
    • 07/20/16
    • Consumer Panels
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian

    In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.

  • Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
    • 06/21/16
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average

    In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.

  • The fashion retail revolution
    • 06/20/16
    • Fashion and Lifestyle
    • Connected Consumer
    • Canada
    • English

    The fashion retail revolution

    We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

  • Making the smart home a reality
    • 06/02/16
    • Connected Consumer
    • Smart Home
    • Canada
    • English

    Making the smart home a reality

    Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.

  • Health and wellness today: The consumer perspective
    • 05/25/16
    • Health
    • Consumer Life
    • Canada
    • English

    Health and wellness today: The consumer perspective

    What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet. 

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Canada
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

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