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  • The fickle relationship between brand and the user experience
    • 08/01/16
    • Brand and Customer Experience
    • User Experience (UX)
    • Canada
    • English

    The fickle relationship between brand and the user experience

    A new connection between the user experience (UX), purchase intent, and brand strength identifies linkages to growth.

  • Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)
    • 07/25/16
    • Social Media Intelligence Center
    • Point of Sales Tracking
    • Pet Specialty
    • Canada
    • English

    Holiday celebrations with pets: Evaluating growth opportunities through Social Media Intelligence (SMI)

    Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?

  • New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian
    • 07/20/16
    • Consumer Panels
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    New GfK Data: US Consumers More Concerned about Safety, Security Than Canadian

    In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.

  • Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
    • 06/21/16
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average

    In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.

  • The fashion retail revolution
    • 06/20/16
    • Fashion and Lifestyle
    • Connected Consumer
    • Canada
    • English

    The fashion retail revolution

    We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

  • Making the smart home a reality
    • 06/02/16
    • Connected Consumer
    • Smart Home
    • Canada
    • English

    Making the smart home a reality

    Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.

  • Health and wellness today: The consumer perspective
    • 05/25/16
    • Health
    • Consumer Life
    • Canada
    • English

    Health and wellness today: The consumer perspective

    What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet. 

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Canada
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Register for "Does your brand attract the biggest spenders?" webinar
    • 04/05/16
    • Consumer Goods
    • Shopper
    • Canada
    • English

    Register for "Does your brand attract the biggest spenders?" webinar

    Coupon users spend substantially more on CPG products than the average household - and it stems from them shopping more frequently and spending more dollars per trip.

    Do you know how many of your coupon redeemers are new buyers of your brand and how many of them become long-term loyal buyers?

  • Welcome to the world of the Connected Consumer
    • 03/08/16
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Shopper
    • Canada
    • English

    Welcome to the world of the Connected Consumer

    It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.

  • Refrigerator advertising in North America - 3 key trends
    • 02/26/16
    • Promotion and Causal Retail
    • Canada
    • English

    Refrigerator advertising in North America - 3 key trends

    We’ve picked up on some interesting advertising trends for refrigerators in North America that you might interest you. Take a look at our infographic to find out more.

  • Tech Trends 2016 infographic
    • 02/10/16
    • Technology
    • Tech Trends
    • Canada
    • English

    Tech Trends 2016 infographic

    To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.

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