From the Brexit vote and the US' current presidential campaign...to the Zika virus outbreak and worries about terrorist attacks. 2016 has been a year of volatility. How are consumers reacting, and how should you be responding as you set your marketing plans for the coming year?
A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.
A new connection between the user experience (UX), purchase intent, and brand strength identifies linkages to growth.
Sales of holiday themed treats in the US Pet Specialty market doubled from $3.8M in 2014 to $7.7M in 2015. During this time period, Christmas and Halloween treat sales increased on average 262%. There are many opportunities in this high growth area, but how can you optimize your market strategy to ensure it captures the voice, desires and unmet needs of pet owners?
In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.
In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.
We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.
Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.
What you don’t know can hurt you. Americans’ approach to health is undergoing a major shift. And the result is poised to reshuffle thinking and practices in businesses from prescription and over-the-counter drugs, to health insurance and health care, to categories from digital technology to fitness to food and diet.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.