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  • 50% of Canada’s online population read books at least once a week – lower than global average
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • Canada
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 

  • Accelerate and optimize your digital ad spend
    • 03/21/17
    • Brand and Customer Experience
    • Canada
    • English

    Accelerate and optimize your digital ad spend

    Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.

  • GfK insights contribute to Ogilvy-winning Pfizer campaign
    • 03/21/17
    • Health
    • Consumer Health
    • Brand and Customer Experience
    • Canada
    • English

    GfK insights contribute to Ogilvy-winning Pfizer campaign

    Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • An understanding of tomorrow's Smart Home consumer...today.
    • 03/06/17
    • Canada
    • English

    An understanding of tomorrow's Smart Home consumer...today.

    As the "Smart Home" becomes reality in their fast-paced, connected lives, consumers expect seamless integration in their lives.

  • Five Tech Trends you can’t afford to ignore in 2017
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • Canada
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

  • From enhanced product content to augmented reality – The future is NOW
    • 02/27/17
    • Canada
    • English

    From enhanced product content to augmented reality – The future is NOW

    The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.

  • Canadians value reliability most when buying a vehicle today
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • Canada
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 

  • Explore the world of the Connected Consumers through our insights
    • 02/15/17
    • Connected Consumer
    • Canada
    • English

    Explore the world of the Connected Consumers through our insights

    Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!

  • In global GfK study, Canadians show strong reluctance to share personal data
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.

  • Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
    • 12/19/16
    • Health
    • Market Opportunities and Innovation
    • Global Study
    • Canada
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).

  • Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3
    • 12/08/16
    • Government & Academic (North America)
    • Government & Academic (North America)
    • Canada
    • English

    Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3

    Results from the latest Anholt-GfK Nations Brand IndexSM (NBISM) study show that Canada has risen to the #4 spot among 50 countries measured, and sits within striking distance of the Top 3 – just behind the United Kingdom.

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