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  • Canada’s global brand ranks fourth in study of 50 nations – ties with Japan
    • 11/16/17
    • Public Services
    • Trends and Forecasting
    • Canada
    • English

    Canada’s global brand ranks fourth in study of 50 nations – ties with Japan

    Canada’s global brand remains among the top 4 in the world, tying Japan for fourth place with a strong showing in the latest Anholt-GfK Nation Brands IndexSM (NBISM) study.

  • Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis
    • 11/15/17
    • Retail
    • Canada
    • English

    Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis

    GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.

  • Canadians rank low in making healthy choices about food ingredients
    • 10/24/17
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    Canadians rank low in making healthy choices about food ingredients

    While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.

  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • Infographic: Elevating patient insights via digital observation of patient behavior
    • 09/26/17
    • Market Opportunities and Innovation
    • Canada
    • English

    Infographic: Elevating patient insights via digital observation of patient behavior

    Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • Canada
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Canada
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • 9 reasons to work with GfK
    • 08/24/17
    • Canada
    • English

    9 reasons to work with GfK

    We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • Canada
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend
    • 07/10/17
    • Technology
    • Connected Consumer
    • Canada
    • English

    Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

    We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.

  • Infographic: A fresh look at dads as consumers
    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

  • Canadians show strength in ability to disconnect from technology – GfK
    • 06/27/17
    • Press
    • Financial Services
    • Technology
    • Global Study
    • Connected Consumer
    • Canada
    • English

    Canadians show strength in ability to disconnect from technology – GfK

    According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.

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