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  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • Infographic: Elevating patient insights via digital observation of patient behavior
    • 09/26/17
    • Market Opportunities and Innovation
    • Canada
    • English

    Infographic: Elevating patient insights via digital observation of patient behavior

    Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • Canada
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Canada
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • 9 reasons to work with GfK
    • 08/24/17
    • Canada
    • English

    9 reasons to work with GfK

    We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • Canada
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend
    • 07/10/17
    • Technology
    • Connected Consumer
    • Canada
    • English

    Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

    We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.

  • Infographic: A fresh look at dads as consumers
    • 07/06/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Canada
    • English

    Infographic: A fresh look at dads as consumers

    Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

  • Canadians show strength in ability to disconnect from technology – GfK
    • 06/27/17
    • Press
    • Financial Services
    • Technology
    • Global Study
    • Connected Consumer
    • Canada
    • English

    Canadians show strength in ability to disconnect from technology – GfK

    According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.

  • At MRIA conference, GfK experts will focus on  “fin tech,” building effective market research
    • 05/31/17
    • Press
    • Financial Services
    • Technology
    • Canada
    • English

    At MRIA conference, GfK experts will focus on “fin tech,” building effective market research

    Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference

  • Infographic: Uplifting today's high-stress moms
    • 05/25/17
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • Canada
    • English

    Infographic: Uplifting today's high-stress moms

    Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
    GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
    ambitions for themselves.

  • Canadians value time, life experiences above money, possessions
    • 05/24/17
    • Press
    • Global Study
    • Canada
    • English

    Canadians value time, life experiences above money, possessions

    In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that. 

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