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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Karl Pfister-Kraxner

+43 664 8869 4674

Latest insights

Here you can find the latest insights for technology industry. View all insights

- 03/10/17
- Financial Services
- Health
- Consumer Health
- Optics and Acoustics
- Media and Entertainment
- Public Services
- Retail
- Technology
- Travel and Hospitality
- Automotive
- Consumer Goods
- Media Measurement
- Brand and Customer Experience
- Consumer Panels
- Digital Market Intelligence
- Social Media Intelligence Center
- Market Opportunities and Innovation
- Mystery Shopping
- Promotion and Causal Retail
- Point of Sales Tracking
- Point of Sales Analytics
- Shopper
- Trends and Forecasting
- User Experience (UX)
- Canada
- English
Peter Feld joins GfK SE as new CEO

The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
- 02/23/17
- Technology
- Automotive
- Market Opportunities and Innovation
- Trends and Forecasting
- Global Study
- Consumer Life
- Connected Consumer
- Connected car
- Global Consumer Values
- Canada
- English
Canadians value reliability most when buying a vehicle today

Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men.
- 01/26/17
- Technology
- Trends and Forecasting
- Consumer Life
- Connected Consumer
- Canada
- English
In global GfK study, Canadians show strong reluctance to share personal data

In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
- 11/03/16
- Financial Services
- Retail
- Technology
- Point of Sales Analytics
- Shopper
- Canada
- English
Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.

Solutions

Brand and Customer Experience (BaCE)

Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.
Digital Market Intelligence (DMI)

When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.
Point of Sales Tracking

Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
User Experience (UX)

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.
Market Opportunities and Innovation (MOI)

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.
Trends & Forecasting

Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.
Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.
Mystery Shopping

Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.