Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Smart Insights: Optics and Vision Care

Optics is a complex and extremely competitive market-space. With over 20 years experience and consolidated global presence, we are the leading market research consultancy company specialized in this unique Industry. Whether you operate in the vision-care, eyewear or ophthalmic lenses market, GfK can provide you with state-of-the-art market intelligence to support you making the right business decisions.

What we do
Thanks to GfK Point-of-Sales Tracking methodology, we deliver to our business partners consistent, high-quality and timely market data on sunglasses, frames, spectacle lenses, contact lenses and care products solutions for contact lens. GfK Optics Point-of-Sales service include market size, competitive scenario, distribution dynamics, price positioning. All data are provided with smart and comprehensive insights across your global and local markets through face to face presentations and workshops. According to the specific product segment in which you operate we can also provide trends and dynamics at model, pack-size, material and refraction-index level. Our Fit-Audit program for Contact Lenses also provides consumer and brand dynamics, for an ever deeper understanding of the of market drivers and wearers behavior.

Our global network of industry experts can deliver value-added analytics in nearly 30 countries worldwide. Our main offices are based in Milan with regional hubs in Singapore, London, Dubai and the Americas.

We are able to sum-up our market knowledge with the powerfulness of the POS tracking methodology to provide you with facts-based consultancy on market, channels & products across all segments of the Optics Industry.

Healthtalk newsletter

Get the latest GfK Health news

Discover the latest industry insights, trends and market data with our Health Talk newsletter.

Latest insights

Here you can find the latest insights for optics and acoustics industry. View all insights

    • 09/28/16
    • Fashion and Lifestyle
    • Optics and Acoustics
    • Point of Sales Tracking
    • Global
    • English

    GfK at Vision-X 2016: Optics trends and GfK Consultancy Clinic

    Join GfK at Vision-X on 25-27 October in Dubai. As well as presenting keynote sessions on the global and regional trends within the Optics industry, GfK is offering complimentary Optics Consultancy Clinics.
    • 09/22/16
    • Optics and Acoustics
    • Technology
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for photo and optics Germany 2016

    In honor of  this week’s photography trade fair Photokina in Cologne, GfK’s Map of the Month for September shows the 2016 regional purchasing power for photography and optics product lines.
    • 11/04/15
    • Optics and Acoustics
    • Point of Sales Tracking
    • Global
    • English

    Four percent growth in the first half of 2015 for European optics and Asian contact lenses

    GfK has announced the midyear sales figures for four key European optics markets and Asia.
    • 10/13/15
    • Fashion and Lifestyle
    • Optics and Acoustics
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Global
    • English

    GfK at Vision X 2015

    GfK is the official knowledge partner for Vision X 2015 and will be presenting the latest optical retail intelligence for the Middle East market, including new point-of-sales data for the Kingdom of Saudi Arabia and the United Arab Emirates.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
James Kennedy
North America
+1 212 203 4456
General