We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.
We have created a win-win partnership with China Unicom to leverage its authorized big data collected from its subscribers to help OOH companies and their clients track performance of outdoor advertising in Shanghai.
We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.
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We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.
We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.
Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.
We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
helped us understand how stores applied the model and utilized the methodology.
Concurrently, we used the company’s existing customer experience tracking program to
quantify the new model’s impact on customer experience as well as application across the
brand. We collected data from 12,000 consumer surveys.
Based on geomarketing and point of sale tracking insights, we calculated a region-specific benchmark of market potential. This enabled us to identify promising growth locations for our client.
We helped this fashion retailer identify the most important tactics to attract a key customer base to its digital and real-world stores.