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Success Stories

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  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Efficiency and measurability in out-of-home advertising
    • 12/07/15
    • Technology
    • Brand and Customer Experience
    • Belgium
    • English

    Efficiency and measurability in out-of-home advertising

    We have created a win-win partnership with China Unicom to leverage its authorized big data collected from its subscribers to help OOH companies and their clients track performance of outdoor advertising in Shanghai.

  • Using guest feedback to improve the customer experience
    • 12/01/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • Belgium
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

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  • Tracking holidaymakers as they plan their next trip
    • 12/01/15
    • Travel and Hospitality
    • Digital Market Intelligence
    • Belgium
    • English

    Tracking holidaymakers as they plan their next trip

    We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.

  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • Belgium
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Digital Market Intelligence
    • Belgium
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Belgium
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Evolving a luxury car brand in Europe
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Belgium
    • English

    Evolving a luxury car brand in Europe

    Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.

  • Crafting compelling, localized propositions in the tire market
    • 11/12/15
    • Automotive
    • Market Opportunities and Innovation
    • Belgium
    • English

    Crafting compelling, localized propositions in the tire market

    Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.

  • Improving the customer experience in high-end fashion
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Belgium
    • English

    Improving the customer experience in high-end fashion

    We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
    helped us understand how stores applied the model and utilized the methodology.
    Concurrently, we used the company’s existing customer experience tracking program to
    quantify the new model’s impact on customer experience as well as application across the
    brand. We collected data from 12,000 consumer surveys.

  • Optimizing sales with geomarketing
    • 11/11/15
    • Fashion and Lifestyle
    • Geomarketing
    • Belgium
    • English

    Optimizing sales with geomarketing

    Based on geomarketing and point of sale tracking insights, we calculated a region-specific benchmark of market potential. This enabled us to identify promising growth locations for our client.

  • Increasing fashion sales to 25-to-35-year-old women
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Belgium
    • English

    Increasing fashion sales to 25-to-35-year-old women

    We helped this fashion retailer identify the most important tactics to attract a key customer base to its digital and real-world stores.

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