Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 12/06/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2016

    Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.
    • 09/14/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q2 2016

    Online shopping goes trough the roof: 10 percent more spendings online. Online shopping continues to grow! Belgians spent 2.2 billion euro in the second quarter of 2016. The category that grew the most was food, with a growth of 175 percent versus the second quarter in 2015. The online spending of this category might still be quite limited with 65 million euro in Q2 2016, but there was a growth of 41 million euro when comparing to the same period last year.
    • 08/25/16
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/06/16 - 10/06/16
    GfK Retail Seminars October 2016

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you  the latest trends in FMCG and Retail.
    • 08/16/16
    • Retail
    • Consumer Goods
    • Shopper
    • Belgium
    • English

    09/20/16 - 09/20/16
    Shopper OB-Session September

    Whether you want shoppers to buy now, trade up, buy more or shop easy, our virtual store solution can help you understand and predict how shoppers will behave in a real store environment.
Contact us
General