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Public Communications

Public Communications

GfK's Public Communications team helps our clients define communication problems and develop solutions based on data-driven insights. Our research supports corporate, non-profit, and government client efforts to use communication to influence issues, manage their image, and engage in smart communications with internal and external stakeholders.

We help you:

  • Identify and manage communications, public policy, and business issues
  • Understand your key stakeholders’ needs and priorities
  • Measure and improve your reputation
  • Elevate your public leadership profile

GfK helps clients across all industries and sectors with a wide range of smart communications needs globally.

Thought leadership

GfK helps clients join the public dialogue on issues that people care about, with compelling and credible research that helps clients get earned media in marquee publications and communicate meaningfully with key audiences.

Strategic communications

GfK helps clients with data-supported recommendations – not creative hunches – about the tone, content, and platform for communicating effectively with key stakeholders

Issues management

GfK helps clients navigate public relations and regulatory challenges by understanding the opinion landscape among their key stakeholders.


GfK helps clients understand the strengths and weaknesses of their reputation among key audiences, identifying the drivers of and trends in such perceptions.

GfK is a polling partner of the Associated Press

GfK's Public Communications team specializes in working with clients on compelling, newsworthy research.

We understand what makes research both news worthy and credible. Our team includes professionals from the worlds of journalism, public relations, campaign strategy and government – and understands what it takes to shape interesting stories on a tight deadline. We have experience supporting our clients’ public release of research, ranging from media coverage to content for white papers, op-eds, or conference presentations.

Find out more about GfK's work with the Associated Press.

Click here to see an overview of how the Associated Press and GfK are testing online administration of surveys to predict election outcomes.

Click here to learn more about the AP-GfK Poll.

Take a look at the latest blog posts on the Associated Press website to learn even more about our election tests: