Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Press Releases

Here you can find the latest press releases. View all press releases

    • 11/21/16
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium appointed as jury member European Sponsorship Awards

    GfK Belgium was appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards, celebrating the best sponsorships across Europe.
    • 10/28/16
    • Belgium
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.
    • 10/14/16
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: Uncertainty im-pacts consumer sentiment

    The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016.
    • 10/04/16
    • Technology
    • Belgium
    • English

    A third of people track their health or fitness. Who are they and why are they doing it?

    A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch.
    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.
    • 08/30/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Binge Watching in Belgium

    Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.
    • 08/23/16
    • Belgium
    • English

    Home improvement: women aspire to better décor; men to better size and layout

    When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 percent), and the furniture (35 percent).
    • 08/11/16
    • Technology
    • Point of Sales Tracking
    • Belgium
    • English

    Powerbanks sales shoot through the roof thanks to Pokémon Go

    Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.
    • 07/22/16
    • Belgium
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third (32 percent) of the online population across 21 countries firmly agree that they are always concerned about their safety and security, compared to only ten percent who firmly indicate that they are not.
    • 07/20/16
    • Belgium
    • English

    Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016

    GfK conducted research on how Belgians have experienced the Euro 2016 and more specifically the games of the Red Devils.
    • 06/22/16
    • Belgium
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.
    • 06/01/16
    • Travel and Hospitality
    • Brand and Customer Experience
    • Belgium
    • English

    Tourists prefer traditional tour operators

    Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.