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Press Releases

Here you can find the latest press releases. View all press releases

    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.
    • 08/30/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Binge Watching in Belgium

    Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.
    • 08/23/16
    • Belgium
    • English

    Home improvement: women aspire to better décor; men to better size and layout

    When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 percent), and the furniture (35 percent).
    • 08/11/16
    • Technology
    • Point of Sales Tracking
    • Belgium
    • English

    Powerbanks sales shoot through the roof thanks to Pokémon Go

    Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.
    • 07/22/16
    • Belgium
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third (32 percent) of the online population across 21 countries firmly agree that they are always concerned about their safety and security, compared to only ten percent who firmly indicate that they are not.
    • 07/20/16
    • Belgium
    • English

    Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016

    GfK conducted research on how Belgians have experienced the Euro 2016 and more specifically the games of the Red Devils.
    • 06/22/16
    • Belgium
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.
    • 06/01/16
    • Travel and Hospitality
    • Brand and Customer Experience
    • Belgium
    • English

    Tourists prefer traditional tour operators

    Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.
    • 05/30/16
    • Media and Entertainment
    • Belgium
    • English

    Euro 2016 sales increase for those typical football products

    With the Euro 2016 approaching, GfK Belgium conducted research & analysis on the effects of the World Cup football in 2014 on the sales numbers of a few typical football products like TVs and beer, compared to a “normal” year.
    • 05/27/16
    • Belgium
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.
    • 05/19/16
    • Belgium
    • English

    Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place

    The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.
    • 05/13/16
    • Belgium
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast.