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Press Releases

Here you can find the latest press releases. View all press releases

    • 05/24/17
    • Belgium
    • English

    Clear opportunities for brands that can give back time or experiences to consumers

    In an online survey just released by global research experts, GfK, three out of ten people (31 percent) would firmly* prefer to have more time than more money – compared to only nine percent who firmly* disagree with that. And over four out of ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
    • 05/17/17
    • Public Services
    • Belgium
    • English

    Belgians trust the military the most, political parties are at the bottom

    The Institutions and Economic Sectors Global Trust Report 2017, conducted by GfK Verein, is an International study carried out in over 25 countries to investigate trust in either institutions and industries.
    • 05/11/17
    • Digital Market Intelligence
    • Belgium
    • English

    Omni-channel shopping supports e-commerce growth in Belgium

    Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.
    • 04/26/17
    • Travel and Hospitality
    • Belgium
    • English

    Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones

    In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.
    • 04/20/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer climate at a nine-year peak

    The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March. This is one of the results of the GfK consumer climate study for Europe in the first quarter of 2017.
    • 04/19/17
    • Brand and Customer Experience
    • Belgium
    • English

    Only 1 in 4 Belgians know that the purchase price of a refrigerator amounts to just 20% of the actual cost

    Today Recupel launches the website “zuinigekoelkast.be” (economy fridge). This website should help the Belgians to reduce both their energy consumption and ecological footprint.
    • 03/29/17
    • Belgium
    • English

    One in ten Belgians participated with ‘Tournée Minérale’

    One month without alcohol: piece of cake for some, but a huge challenge for others.
    • 03/22/17
    • Belgium
    • English

    Majority of online population reads books either daily or at least once a week

    A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).
    • 02/23/17
    • Belgium
    • English

    Vehicle features: Latest driver tech ‘very important’ to 1 in 3 people in 17 countries

    Over a third (36 percent) of the online population across 17 countries see having the latest driver technology in a vehicle (e.g., steering or parking assist, adaptive cruise control, keyless entry or ignition) as ‘very important’, and over a quarter (28 percent) say the same for the latest passenger technology (audio or video streaming, social network connectivity, etc.).
    • 02/09/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer climate at its highest level in nine years

    Overall, consumer confidence in Europe experienced very positive growth in the fourth quarter of 2016. The GfK consumer climate for the 28 EU countries rose by 5.6 points to 17.9 points in December, its highest value since January 2008. Over the year, the individual indicators – economic and income expectationss and propensity to buy – did not develop uniformly.
    • 01/26/17
    • Belgium
    • English

    More people firmly agree with sharing personal data in return for rewards, than firmly disagree

    Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards like lower costs or personalized service. This contrasts to 19 percent who are firmly unwilling to share their data.
    • 01/18/17
    • Home Appliances
    • Belgium
    • English

    One in four Belgian families have at least one coffee maker that is not being used

    Holidays and seasonal sales; the ideal time to go shopping. Belgians have increased spending in recent weeks and have purchased gifts for others as well as something for themselves.
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