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Press Releases

Here you can find the latest press releases. View all press releases

    • 01/18/17
    • Home Appliances
    • Belgium
    • English

    One in four Belgian families have at least one coffee maker that is not being used

    Holidays and seasonal sales; the ideal time to go shopping. Belgians have increased spending in recent weeks and have purchased gifts for others as well as something for themselves.
    • 01/16/17
    • Shopper
    • Belgium
    • English

    Mobile Commerce is heading for 350 million Euro in sales in 2016

    In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.
    • 01/10/17
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium among key note speakers global Motorsport Marketing & Sponsorship Forum

    GfK Belgium was recently invited to join the key note speakers at the global Motorsport Marketing & Sponsorship Forum at the Motorsport Vision Centre in Brands Hatch London. On January 26th, GfK will discuss the latest trends in sponsorship & sports marketing research & strategy.
    • 11/21/16
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium appointed as jury member European Sponsorship Awards

    GfK Belgium was appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards, celebrating the best sponsorships across Europe.
    • 10/28/16
    • Belgium
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.
    • 10/14/16
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: Uncertainty im-pacts consumer sentiment

    The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016.
    • 10/04/16
    • Technology
    • Belgium
    • English

    A third of people track their health or fitness. Who are they and why are they doing it?

    A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch.
    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.
    • 08/30/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Binge Watching in Belgium

    Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.
    • 08/23/16
    • Belgium
    • English

    Home improvement: women aspire to better décor; men to better size and layout

    When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 percent), and the furniture (35 percent).
    • 08/11/16
    • Technology
    • Point of Sales Tracking
    • Belgium
    • English

    Powerbanks sales shoot through the roof thanks to Pokémon Go

    Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.
    • 07/22/16
    • Belgium
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third (32 percent) of the online population across 21 countries firmly agree that they are always concerned about their safety and security, compared to only ten percent who firmly indicate that they are not.
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