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Press Releases

Here you can find the latest press releases. View all press releases

    • 04/19/18
    • Trends and Forecasting
    • Belgium
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
    • 04/10/18
    • Media and Entertainment
    • Brand and Customer Experience
    • Belgium
    • English

    R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium

    RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.
    • 03/22/18
    • Retail
    • Digital Market Intelligence
    • Shopper
    • Belgium
    • English

    Belgian ecommerce hits new milestone of € 10 billion turnover in 2017

    In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion. 
    • 02/08/18
    • Shopper
    • Belgium
    • English

    Phygital is the way to go for the retailer of the future

    In 2017 e-commerce once again broke a number of online records in Belgium – yet we still see that more than 90% of all purchases of physical products are made offline. Traditional retail stores therefore continue to play an important role for Belgian consumers. However, we have noticed that these traditional retailers are losing touch with the so-called Leading Edge Consumers, for whom the benefits of online shopping are often more important. This group of consumers displays typical shopping behaviour that will be adopted in future by the average consumer. The Belgian retail sector can prepare for that future by focusing on the benefits of offline shopping, on integrating those online benefits into traditional stores, and on effective pricing strategies 
    • 01/23/18
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium, Google, De Persgroep and Mediahuis join forces!

    Google, GfK Belgium, De Persgroep Publishing* and Mediahuis Connect make a positive start to the new year to examine the effect of premium news sites on advertising. To enable advertisers who use programmatic buying to distinguish between premium content and non-premium content websites, GfK Belgium, De Persgroep Publishing and Mediahuis Connect join forces to tackle a new research project. The project was also supported with financial input from Google's ‘DNI innovation fund’ in late 2017.
    • 11/23/17
    • Belgium
    • English

    Less than half say ‘children’ are part of ‘the good life’; less than a quarter say ‘college education’

    When it comes to the factors that make up ‘the good life’, the top three most popular items selected by people internationally are good health, financial security and leisure time. These are followed by a happy marriage, travel for leisure, a home you own, and control over one’s life. 
    • 11/13/17
    • Media and Entertainment
    • Belgium
    • English

    Humans of Today: How does Aimie (Gen Z) spend her time & money?

    A GfK research project on the drivers of modern Belgian consumers.
    • 11/09/17
    • Belgium
    • English

    Low awareness on the use of antibiotics and antimicrobial resistance

    GfK and ICF joined forces to provide EFSA (European Food Safety Authority) with consumer insights on antimicrobial resistance (AMR). The goal of this study was to tackle the risks posed by the use of antibiotics and antimicrobial resistance in animal populations, and their links to human health.
    • 10/26/17
    • Belgium
    • English

    Low-sugar and GMO-free are top factors when deciding what to eat or drink

    Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.
    • 10/18/17
    • Social and Strategic Research
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer confidence at highest level in over nine years

    Consumer sentiment within the EU 28 has continued its upward trend in the third quarter of this year, finishing on 20.9 points. This is up from 19.1 points at the end of Q2 and now stands at a level not seen since the end of 2007. 
    • 10/11/17
    • Belgium
    • English

    Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”

    When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.
    • 09/25/17
    • Travel and Hospitality
    • Belgium
    • English

    ABTO 2.0: bringing market research innovation to the Belgian travel industry

    As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan. 
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