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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.


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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

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Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

    • 02/09/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer climate at its highest level in nine years

    Overall, consumer confidence in Europe experienced very positive growth in the fourth quarter of 2016. The GfK consumer climate for the 28 EU countries rose by 5.6 points to 17.9 points in December, its highest value since January 2008. Over the year, the individual indicators – economic and income expectationss and propensity to buy – did not develop uniformly.
    • 01/26/17
    • Belgium
    • English

    More people firmly agree with sharing personal data in return for rewards, than firmly disagree

    Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards like lower costs or personalized service. This contrasts to 19 percent who are firmly unwilling to share their data.
    • 01/18/17
    • Home Appliances
    • Belgium
    • English

    One in four Belgian families have at least one coffee maker that is not being used

    Holidays and seasonal sales; the ideal time to go shopping. Belgians have increased spending in recent weeks and have purchased gifts for others as well as something for themselves.
    • 01/16/17
    • Shopper
    • Belgium
    • English

    Mobile Commerce is heading for 350 million Euro in sales in 2016

    In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.
    • 01/10/17
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium among key note speakers global Motorsport Marketing & Sponsorship Forum

    GfK Belgium was recently invited to join the key note speakers at the global Motorsport Marketing & Sponsorship Forum at the Motorsport Vision Centre in Brands Hatch London. On January 26th, GfK will discuss the latest trends in sponsorship & sports marketing research & strategy.
    • 12/16/16
    • Belgium
    • English

    General Terms and Conditions

    Please find herewith the General Terms and Conditions for GfK Belgium.
    • 12/06/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2016

    Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: A wonderful 3th quarter of 2016

    With a highly satisfying growth of 5% in total we finally have the results that the whole sector was aiming at.  It is a total win. All three months are in the black. July was just phenomenal with a growth of 8 %, which is remarkable as July 2015 was already a very decent month in terms of turnover.