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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

    • 03/29/17
    • Belgium
    • English

    One in ten Belgians participated with ‘Tournée Minérale’

    One month without alcohol: piece of cake for some, but a huge challenge for others.
    • 03/22/17
    • Belgium
    • English

    Majority of online population reads books either daily or at least once a week

    A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).
    • 03/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q4 2016

    New record: Belgians shop for more than 9 billion euro online in 2016
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2016

    Welcome to our Retail Reports of the fourth quarter of 2016! Are you looking for the latest trends in the non-food market?
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Growth during the last quarter of 2016, but a small decline for total 2016

    We noticed an increase in non-food sales during the last quarter of 2016 of +2,0%, compared to the same period last year. When taking all quarters into account we measured a decline of 0,7% in 2016 for the non-food market. The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: doubtful end of year

    We noticed a decline of 4,3% in the last quarter of 2016, which resulted in a total decrease of 3,7% in value for the year 2016.
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: IT & Office continues the decline

    During the last quarter of 2016 the IT and Office Equipment market decreased in value by only -0,1%, the best quarter of the year 2016 for a total value of close to 545 Mio €.
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Positive results for 2016

    No double digit growth numbers for the final quarter of 2016. Nevertheless we noted a growth of 1,6% in Q4 and an excellent growth of 10,1% for total 2016 in the Telecom market.
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