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Consumer Life Report: Disunited Kingdom

As the recent referendum result has shown, the British people are more driven by divisions that at any point in the past 50 years. There are many uncertainties ahead, as well as unanswered and unanswerable questions. One immediate question that brands and companies in all sectors should be asking is, how to effectively speak to and address the needs of British consumers.

This special, one-off report combines the latest data from our post-referendum Consumer Confidence Barometer with a longer term view from GfK Consumer Life on how the values, attitudes and behaviours of UK consumers are shifting by age and income group, and what this means for the brands, products and services they choose.

 

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Introducing GfK Consumer Life

How can we understand tomorrow's Consumer and thus implications for brand growth? For over 25 years, companies have turned to GfK Consumer Life (Roper Reports) to dive deep into today’s market and where it’s heading, to develop strategic opportunities.

Covering all aspects of consumer behaviour, attitudes and values, Consumer Life is our key tool to help marketers plan for the future across mature and high-growth markets worldwide. Every year we ask over 30,000 consumers about their wants and preferences to identify opportunities in categories from food to finance, beverages to beauty, appliances to automotive.

Find out more

Other available Consumer Life reports

You also might be interested in these Consumer Life reports, which are availabe

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    E-commerce in Belgium – Q1 2017

    For the first time, e-commerce in Wallonia grows faster than in Flanders.
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    Retail Reports Q1 2017

    Welcome to the first Retail Report of 2017! Stay tuned if you want to know how the Belgian non-food market performed in this first quarter.
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    Retail in general: 2017 off to a good start

    2017 started off on a positive note, with a total increase in the non-food sales of 1.4%, compared to the same period last year. Although the year 2016 rounded up a negative growth of 0.7%, it concluded on a positive momentum in its last quarter, of +2% compared to Q4 2015. Let us hope that this positive trend is here to stay, for a great 2017! The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.
    • 06/06/17
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    IT & Office: IT & Office show upward trends

    During the first quarter of 2017 the IT and Office Equipment market increased in value by almost 2%, for a total value of close to 500 Mio €.
    • 06/06/17
    • Point of Sales Tracking
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    Consumer Electronics: Consumer Electronics – Under pressure

    For the 6th year in a row we are facing a decline in the first quarter of the year within the Consumer Electronics business. Whereas in Q1/2011 the CE category reached a turnover of more than 400 Mio € it wasn’t able to attain the mark of €230mio in Q1/2017?!
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
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    Major Domestic Appliances: A jump- start for Major Domestic Appliances

    Once again we saw green figures in white goods in Q1 2017: every product group advanced in units and value. The washing category, last year’s fastest growing, again accounts for the biggest gain. Cooling holds off cooking as second best performing category.
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
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    Telecom: Positive vibe in Q1

    The telecom market had a positive start in Q1 of 2017 with a turnover growth of 3.5%. However, market growth is slowing down if compared with the growth rates of the first quarters of the last 3 years. We are a step closer to saturation.
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
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    Small Domestic Appliances: Thumbs up for Small Domestic Appliances

    In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.
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