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Point of Sales Tracking|Belgium|English

Telecom: Positive results for 2016

07.03.2017

No double digit growth numbers for the final quarter of 2016. Nevertheless we noted a growth of 1,6% in Q4 and an excellent growth of 10,1% for total 2016 in the Telecom market.

The subsidy models, offered by the Belgian operators, boosted again the smartphone market in the last quarter of the year. At the other hand we noticed again a dramatic decline in the mobile feature segment. Therefore the mobile-smartphone segment ended this year with a decline of 4% in sales units for total 2016. When diving into the sub segment smartphones, we still have a positive growth of 2% in volume for the year 2016. Finally consumer isn’t afraid to pay higher prices for a new smart phone: the average selling price grows with  10% in 2016 in comparison with 2015.

Within the product group Core Wearables, we noticed a double digit growth in the last quarter and even a triple digit growth looking at the total year 2016! All categories, smart watches, health and fitness trackers and wrist sport computers perform outstanding. Last but not least also within this category average the selling price rose throughout the year.

Jürgen De Mesmaecker - Industry Lead Technology

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Jürgen De Mesmaecker
Jürgen De Mesmaecker
Belgium
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