All months of the 3rd quarter of 2016 show double digit value growths, in September we even saw more than 30% growth!
The attractive subsidy models, offered by the Belgian operators, are one of the main reasons. Also, the annual recurring event of the new Apple iPhone release gives the telecom market a boost in Q3.
The mobile feature phone (?) segment keeps declining drastically (more than -30% in volume and -25% in value) but the smartphones sector make up for the loss. It doesn’t do that by volume, as less mobile handsets are sold, but by value as more expensive sets are sold. The average price increase of 12% indicates a growing trend of higher priced smartphone sales.
On a global scale the market of smartwatches almost collapses. There is a lot of negative buzz and signals of oversupply. We do not notice this trend on the Belgian market… on the contrary: sales of smartwatches more than doubled in Q3/2016 (vs Q3/2015), the realized turnover more than tripled! Brands like Apple, Fitbit, Garmin, Huawei, Motorola and Samsung are boosting the Average Selling Price towards €230 in the first 9 months of 2016. Although it is still a niche market the ‘average consumer’ will definitely get to know this piece of technology!
Jürgen De Mesmaecker - Industry Lead Technology