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Point of Sales Tracking|Belgium|English

Consumer Electronics: Struggling business

24.11.2016

After a successful 2nd quarter, thanks to the European Championships Football 2016 in France, the Consumer Electronics business struggles in Q3/2016: a value decrease of more than 10% compared to the 3rd quarter of 2015!

Except for car vision products, mini speakers and drones we note a downward trend for all CE product categories. The bargain sales of July 2016 were dramatic in comparison with the two previous years. August and September 2016 didn’t manage to change this situation, on the contrary: they suffered the same shortcomings!

UHD is penetrating the market more and more: one third of sold television sets are 4K devices. Notwithstanding this positive evolution, the average selling price remains stable compared to the same period in 2015. The penetrating power of this new technology, therefore, has no decent value contribution to the TV market.

To end on a positive note: approximately 8,500 drones were sold in Q3/2016, which means an upward trend of more than 25% compared with the 3rd quarter of 2015. More and more high developed devices are launched, for example DJI’s new Mavic product, GoPro’s introduction of Karma and the new devices of Parrot. It’s a growing business, offline as well as online… and the ideal Christmas gift. I’m curious about the performance during the 4th quarter of 2016!

Jürgen De Mesmaecker - Industry Lead Technology

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Jürgen De Mesmaecker
Jürgen De Mesmaecker
Belgium
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