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Point of Sales Tracking|Belgium|English

Consumer Electronics: King Football rules the business

24.08.2016

The EC Football 2016 in France turned out to be a catalyst for CE business in the 2nd quarter of 2016: an increase in value of almost 4% compared to Q2/2015!

The above mentioned increase is mainly attributed to the TV market, a category that shows an increase of almost 25% (Q2/2016 vs. Q2/2015). Many Belgian consumers decided to purchase a new TV screen, mainly in the high end segment at that. Screen sizes of 50” and more, 4K resolution, HDR technology… it stimulated an increased turnover in the TV market. The sales increase of TV devices also pushes the sales of mounting accessories, whereby TV brackets show a double digit increase!

Unfortunately King Football doesn’t give the same impulse to other CE categories. Whereas we saw a decent evolution in the loudspeaker market in the first quarter of the year, Q2/2016 is less promising. The sales increase of in-wall/ceiling speakers, which took place at the start of the year, came to a grinding halt. Sales of sound bars aren’t able to compensate this turnover.

In the course of 2015 we saw a new product segment popping up: drones! These ‘toys for big boys’ are becoming more and more common. We can find them on the shelves of all ‘big surfaces’ shops. Starting from €49 everybody can show off their flying skills. More advanced ‘Tech Lovers’ can indulge with an octocopter (8 propellers) equipped with a 4K double camera and ‘Follow Me’ function. This IFO (Identified Flying Object) will set you back more than €1,500.00 but fun is guaranteed!

Jürgen De Mesmaecker - Industry Lead Technology

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Jürgen De Mesmaecker
Jürgen De Mesmaecker
Belgium
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