Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Press release
Media and Entertainment|Belgium|English

Humans of Today: How does Aimie (Gen Z) spend her time & money?

Leuven, 13.11.2017

A GfK research project on the drivers of modern Belgian consumers.

Teenagers between 15 and 18 years old growing up find their friends important and are very active on YouTube. Gen Z watches 10% less live or scheduled TV on a daily basis. Millennials have a distinct preference for festivals and cinema in their spare time. These are just a few of the results from the vast research project Humans of Today by Brightfish & GfK, in which they offer expertise to advertisers and media agencies to help them understand modern consumers, across all life stages.

Download the press release in NL

Download the press release in FR

Contact us
General