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Press release
Media and Entertainment|Belgium|English

Ancienne Belgique and GfK face the music

Leuven, 06.09.2017

GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there. GfK will use its entertainment industry expertise and conduct both qualitative and quantitative research to predict and interpret the behavior of current and future music fans. This way, AB plans on maximizing its relevance to several audiences with the insights & consulting of GfK Belgium.

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