This year, our very own Bert Hendrickx, Digital Lead at GfK Belgium, will present on stage at Webtomorrow on June 8th 2017.
He will take about "Gen Z versus baby boomers: marketing across generations". During his talk you will discover the role of on- and offline touchpoints, the impact of new technologies and global trends for different generations. Find out why GenZ values “instant everywhere”, how GenY craves new experiences to improve their social status and how baby boomers perceive privacy. He will take the stage on Thursday June 8th at 2:00PM on Stage 2 (Marketing Room).
Next to that he will also share his insights on "The sense and nonsense of VR analytics" during a session at the booth of Yondr. You can hear Bert's ideas on this topic on Thursday 8 June, 10:30AM, Booth Yondr.
If you would like to know more about Webtomorrow, the program or attend the event, please visit their website.