The consumer mood in relation to economic development in individual European countries developed positively in the first quarter of 2015.
GfK asked more than 27,000 people aged 15 or older across 22 countries about how knowledgeable, experienced and passionate they are about food and cooking – and how many hours per week they spend cooking.
Slightly positive sales growth for the Belgian Technical Consumer Goods market during the second quarter of 2014.
GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services.
The Western European market for Technical Consumer Goods appeared relatively stable in the first quarter of 2014. Sales accounted for almost €48.1 billion, showing a slight decrease of 0.5 percent compared to the first quarter of 2013.
The margin climbed to 7.0 percent in the first quarter. In view of the strategic new direction in the Consumer Experiences sector, Group sales in organic terms were down by 0.7 percent in the first quarter of 2014.
According to a global study on trusted professions conducted by GfK Verein, fire fighters are rated the most trustworthy; politicians with the lowest level of trust in Belgium.
The Consumer Climate index for the EU clearly reflects this trend and gained a total of 0.8 points in the first quarter of 2014. It currently stands at 8.4 points.
GfK has signed a contract with SAUDI MEDIA MEASUREMENT COMPANY (SMMC) to introduce a new television audience measurement (TAM) service in the Kingdom of Saudi Arabia.
Results of the GfK TEMAX® Belgium for the third quarterof 2013
Findings of the GfK Consumer Climate Europe study for the third quarter of 2013
This year, two winners received the GfK Market Research Award. Rachelle Leukel wrote her thesis on the effect of curiosity and aversion to regret on consumer behavior. Brecht Vangheluwe wrote his thesis on the effect of manipulation on consumer behavior.