Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1. However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.
Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.
With the Euro 2016 approaching, GfK Belgium conducted research & analysis on the effects of the World Cup football in 2014 on the sales numbers of a few typical football products like TVs and beer, compared to a “normal” year.
Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.
The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.
Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast.
Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.
During the first quarter of 2016, the Syrian war as an ongoing cause of the refugee crisis, the terrorist threat in Europe, Great Britain's possible exit from the EU and the continued recession in major developing countries weakened the consumer climate and, in particular, the economic and income expectations of European consumers. Between December 2015 and March 2016, the consumer climate for the EU28 fell by 3.2 points to 9 points.
GfK recently monitored & analyzed the World Championship Cyclocross & their partners in Belgium, for the Royal Belgian Cycling Federation.
A 22-country survey from GfK shows that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
In the fourth quarter of 2015, several major issues preoccupied consumers and the media, with discussions centering on the refugee crisis, the Paris attacks, and especially the improving economic figures in almost all European countries, as well as the fact that energy costs were still extremely low. From September to December 2015, the consumer climate index for the European Union increased by 1.9 points to 12.2 points.