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  • “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.
    • 06/22/16
    • Belgium
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.

  • Tourists prefer traditional tour operators
    • 06/01/16
    • Travel and Hospitality
    • Brand and Customer Experience
    • Belgium
    • English

    Tourists prefer traditional tour operators

    Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.

  • Euro 2016 sales increase for those typical football products
    • 05/30/16
    • Media and Entertainment
    • Belgium
    • English

    Euro 2016 sales increase for those typical football products

    With the Euro 2016 approaching, GfK Belgium conducted research & analysis on the effects of the World Cup football in 2014 on the sales numbers of a few typical football products like TVs and beer, compared to a “normal” year.

  • Pet-owners dominate in Latin America, Russia and USA
    • 05/27/16
    • Belgium
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.

  • Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place
    • 05/19/16
    • Belgium
    • English

    Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place

    The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/13/16
    • Belgium
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast. 

  • Savers just outnumber fun-lovers, internationally
    • 05/03/16
    • Belgium
    • English

    Savers just outnumber fun-lovers, internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • European retail in 2016: Slow but real-value growth
    • 04/21/16
    • Retail
    • Belgium
    • English

    European retail in 2016: Slow but real-value growth

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.

  • European consumers fear economic slowdown
    • 04/20/16
    • Public Services
    • Belgium
    • English

    European consumers fear economic slowdown

    During the first quarter of 2016, the Syrian war as an ongoing cause of the refugee crisis, the terrorist threat in Europe, Great Britain's possible exit from the EU and the continued recession in major developing countries weakened the consumer climate and, in particular, the economic and income expectations of European consumers. Between December 2015 and March 2016, the consumer climate for the EU28 fell by 3.2 points to 9 points.

  • Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively
    • 03/31/16
    • Media and Entertainment
    • Belgium
    • English

    Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively

    GfK recently monitored & analyzed the World Championship Cyclocross & their partners in Belgium, for the Royal Belgian Cycling Federation.

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 03/11/16
    • Consumer Health
    • Technology
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Belgium
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country survey  from GfK shows that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.  

  • European consumer climate improves significantly at the end of the year
    • 02/05/16
    • Belgium
    • English

    European consumer climate improves significantly at the end of the year

    In the fourth quarter of 2015, several major issues preoccupied consumers and the media, with discussions centering on the refugee crisis, the Paris attacks, and especially the improving economic figures in almost all European countries, as well as the fact that energy costs were still extremely low. From September to December 2015, the consumer climate index for the European Union increased by 1.9 points to 12.2 points.

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