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  • GfK Consumer Climate Europe: EU consumer confidence at highest level in over nine years
    • 10/18/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer confidence at highest level in over nine years

    Consumer sentiment within the EU 28 has continued its upward trend in the third quarter of this year, finishing on 20.9 points. This is up from 19.1 points at the end of Q2 and now stands at a level not seen since the end of 2007. 

  • Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”
    • 10/11/17
    • Belgium
    • English

    Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”

    When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.

  • ABTO 2.0: bringing market research innovation to the Belgian travel industry
    • 09/25/17
    • Travel and Hospitality
    • Belgium
    • English

    ABTO 2.0: bringing market research innovation to the Belgian travel industry

    As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan. 

  • Ancienne Belgique and GfK face the music
    • 09/06/17
    • Media and Entertainment
    • Belgium
    • English

    Ancienne Belgique and GfK face the music

    GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there. 

  • Garden centers should target people in their thirties and households with children under 12 years old, according to GfK
    • 08/24/17
    • Belgium
    • English

    Garden centers should target people in their thirties and households with children under 12 years old, according to GfK

    Nearly a third of the online population across 17 countries does gardening or yard work either daily or weekly, according to data just published by GfK. This is made up of a quarter (24 percent) who garden at least once a week, and a further seven percent who garden every day or most days. This slightly outweighs the 24 percent who say that they never do any gardening.

  • Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations
    • 07/26/17
    • Belgium
    • English

    Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations

    On average, a quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly. Less than one in ten people say that they never entertain guests in their home. These insights are from an online survey across 17 countries conducted by global researchers, GfK, with the definition of ‘entertain guests’ left open, so it covers everything from dinner parties to having friends around to watch a film or sports or simply to chat over a coffee.

  • GfK Consumer Climate Europe: The EU consumer climate remains friendly
    • 07/18/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: The EU consumer climate remains friendly

    The positive mood among European consumers has also continued into the second quarter of 2017. After the nine-year peak at the beginning of the year, the consumer climate has remained at a high level for the EU 28 and closed at 19.1 points at the end of June. Overall, the results of the GfK consumer climate study are again quite mixed for Europe in the second quarter of 2017. 

  • Teenagers and higher-income households most likely to struggle with technology addiction
    • 06/28/17
    • Technology
    • Belgium
    • English

    Teenagers and higher-income households most likely to struggle with technology addiction

    A third of people (34 percent) in an online survey of 17 countries firmly agree that they “find it difficult to take a break from technology (my mobile device, computer, TV, etc.), even when I know I should”. This compares to less than half that number (16 percent) who firmly disagree that it is difficult to take a break. 

  • Clear opportunities for brands that can give back time or experiences to consumers
    • 05/24/17
    • Belgium
    • English

    Clear opportunities for brands that can give back time or experiences to consumers

    In an online survey just released by global research experts, GfK, three out of ten people (31 percent) would firmly* prefer to have more time than more money – compared to only nine percent who firmly* disagree with that. And over four out of ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.

  • Belgians trust the military the most, political parties are at the bottom
    • 05/17/17
    • Public Services
    • Belgium
    • English

    Belgians trust the military the most, political parties are at the bottom

    The Institutions and Economic Sectors Global Trust Report 2017, conducted by GfK Verein, is an International study carried out in over 25 countries to investigate trust in either institutions and industries.

  • Omni-channel shopping supports e-commerce growth in Belgium
    • 05/11/17
    • Digital Market Intelligence
    • Belgium
    • English

    Omni-channel shopping supports e-commerce growth in Belgium

    Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.

  • Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones
    • 04/26/17
    • Travel and Hospitality
    • Belgium
    • English

    Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones

    In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.

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