One could expect a relapse after a record breaking year 2015 in Major Domestic Appliances. Nevertheless, overall MDA market is growing slightly once more in the first quarter. The surplus originated solely from a fantastic February, exceeding the effect of an extra intercalary day this year.
For the total Telecom business 2016 started more dramatically than 2015 ended… and this is an understatement!
During the first quarter of 2016 the IT and Office Equipment market decreased in value by nearly
-8%. This is the worst decline ever recorded during a first quarter of the year.
After a successful Q4 2015, thanks to some strong promotions by Belgian operators, the TV business fell back in the first quarter of 2016.
Technology plays a crucial role in today’s society and has, thanks to its developments, a huge impact on our everyday life. Wearables, virtual reality, 3D printing... are only a few examples of “the 10 tech trends of 2016” according to GfK. Read the full article where we have a closer look at the impact of technology on ‘housing’: Smart Home.
Two online consumer surveys: ‘Identifying the main cross border obstacles of the Digital Single Market and where they matter most’
OB-Session, or "Optimise your Business Session", is GfK's new approach to bring marketers and researchers closer to their consumers.
Everybody talks about consumer centricism, so why does concept testing and pre-launch research still focus on the product? Brands try hard to design their strategic and tactical marketing around the consumer, addressing each as individually as possible. And in recent years, this has also become true for companies’ innovation efforts.
The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.
Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast.
Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.