GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.
During the first quarter of 2016, the Syrian war as an ongoing cause of the refugee crisis, the terrorist threat in Europe, Great Britain's possible exit from the EU and the continued recession in major developing countries weakened the consumer climate and, in particular, the economic and income expectations of European consumers. Between December 2015 and March 2016, the consumer climate for the EU28 fell by 3.2 points to 9 points.
GfK recently monitored & analyzed the World Championship Cyclocross & their partners in Belgium, for the Royal Belgian Cycling Federation.
GfK’s Media & Entertainment department will fully monitor the 59th edition of the Record Bank E3 Harelbeke tomorrow.
We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.
Get to know the latest insights and trends of these consumers at this seminar: segmentation, brand loyalty, media behavior and both on- and offline purchase behavior, including the relation to other generations and influences on each other will be covered in this seminar.
GfK Belgium conducts accurate market research on the cycling fan profile of the brand new “Napoleon Games Cycling Cup” & the DNA of the cycling sport as a powerful marketing platform in Belgium.
A 22-country survey from GfK shows that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And, new in 2016, we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study together with the new and fully integrated vision of GfK with regards to Shopper. The GfK Shopper Wheel.
Understanding the driving forces behind the connected consumer.
Discover the status of e-commerce in Belgium of Q4 2015
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.