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  • Retail Reports Q4 2015
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2015

    Welcome again to our Retail Reports of the fourth quarter of 2015! Are you eager to find out how the Belgian non-food market closed the year?  

    It closes the year with a decrease in the last quarter of 2015. We noted an index of 98.7 compared to the same period last year.

  • Home Improvement: Home Improvement remains stable in 2015
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Home Improvement remains stable in 2015

    With a bad start in the first quarter of 2015, everybody knew that the Home Improvement market would have to fight the whole year to keep on track. An excellent second quarter in 2015 was the air needed to go full power in the second half of 2015. In Q3 we could perpetuate the results. In the last quarter we seemed to go for a straight win, till the results from November came in. With sales dropping -3.3 % in this month, all the pressure was on a good performance in December.

  • Fashion: Belgian Fashion market in decline after very bad Q4
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: Belgian Fashion market in decline after very bad Q4

    As predicted in the previous Retail Reports, the last quarter turned out to be decisive for a positive year ending, or not. Unfortunately for the Fashion business, the weather was such that sales received a beating: -3.1% in value. The exception were sport’s shoes (+22%), a segment showing strong growth all year long, whereas all other segments are declining.

  • Books: Comic books keep on dominating the top 10
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Books: Comic books keep on dominating the top 10

    The sales of paper books in Flanders grew slightly by 0.2% during the year 2015. The most significant growth was in comic books and non-books.

  • Media & Entertainment: Entertainment business is doing better
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: Entertainment business is doing better

    While the movie business is slightly declining and the gaming business is remaining stable, we see a positive trend in the music business.

  • Small Domestic Appliances: Another excellent year for Small Domestic Appliances, although sales in Q4 did slow down
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Another excellent year for Small Domestic Appliances, although sales in Q4 did slow down

    2015 has been another excellent year for Small Domestic Appliances, with a strong over-all performance.

  • Major Domestic Appliances: Impressive results for Major Domestic Appliances
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: Impressive results for Major Domestic Appliances

    MDA had a record breaking year. In 6 out of 9 product categories the total sales value was higher than ever before. As opposed to the final quarter of 2014, last year’s Q4 did beat average year growth. All retailers and manufacturers concerned are especially relieved that dropping prices are a thing of the past.

  • Telecom: Saturation of smartphones in Q4 2015
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Saturation of smartphones in Q4 2015

    In line with the evolutions of Q3/2015, we also notice a downward trend in sales of smartphones in the Belgian market in the last quarter of 2015: 1% less devices were sold in Q4/2015 compared to Q4/2014!

  • IT & Office: market in decline
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: market in decline

    During the last quarter of 2015 the IT and Office Equipment market decreased in value by nearly -2.4%. For the whole of 2015, we noticed a decline of -3%. 

  • Consumer Electronics: Last quarter driven by promotions
    • 02/18/16
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Last quarter driven by promotions

    During the first 3 quarters of 2015 we noted a double digit decline in volume and turnover for the most important product group of the Consumer Electronics business: Flat Panel TV. Due to some strong promotions by Belgian operators there is a turnaround in the last quarter of the year.

  • Tech Trends 2016 infographic
    • 02/10/16
    • Technology
    • Tech Trends
    • Belgium
    • English

    Tech Trends 2016 infographic

    To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.

  • European consumer climate improves significantly at the end of the year
    • 02/05/16
    • Belgium
    • English

    European consumer climate improves significantly at the end of the year

    In the fourth quarter of 2015, several major issues preoccupied consumers and the media, with discussions centering on the refugee crisis, the Paris attacks, and especially the improving economic figures in almost all European countries, as well as the fact that energy costs were still extremely low. From September to December 2015, the consumer climate index for the European Union increased by 1.9 points to 12.2 points.

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