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  • European retail in 2016: Slow but real-value growth
    • 04/21/16
    • Retail
    • Belgium
    • English

    European retail in 2016: Slow but real-value growth

    GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.

  • European consumers fear economic slowdown
    • 04/20/16
    • Public Services
    • Belgium
    • English

    European consumers fear economic slowdown

    During the first quarter of 2016, the Syrian war as an ongoing cause of the refugee crisis, the terrorist threat in Europe, Great Britain's possible exit from the EU and the continued recession in major developing countries weakened the consumer climate and, in particular, the economic and income expectations of European consumers. Between December 2015 and March 2016, the consumer climate for the EU28 fell by 3.2 points to 9 points.

  • Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively
    • 03/31/16
    • Media and Entertainment
    • Belgium
    • English

    Belgian Cycling Federation relies on expertise of GfK to analyze the media value & -ROI of their partners objectively

    GfK recently monitored & analyzed the World Championship Cyclocross & their partners in Belgium, for the Royal Belgian Cycling Federation.

  • GfK Belgium on the wheel of Record Bank E3 Harelbeke
    • 03/24/16
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium on the wheel of Record Bank E3 Harelbeke

    GfK’s Media & Entertainment department will fully monitor the 59th edition of the Record Bank E3 Harelbeke tomorrow.

  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Generation marketing: make your brand 50+ proof!
    • 03/14/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Belgium
    • English

    Generation marketing: make your brand 50+ proof!

    Get to know the latest insights and trends of these consumers at this seminar: segmentation, brand loyalty, media behavior and both on- and offline purchase behavior, including the relation to other generations and influences on each other will be covered in this seminar.

  • Pro Cycling Events puts its trust in GfK for their sponsorship & sports marketing research
    • 03/14/16
    • Media and Entertainment
    • Market Opportunities and Innovation
    • Belgium
    • English

    Pro Cycling Events puts its trust in GfK for their sponsorship & sports marketing research

    GfK Belgium conducts accurate market research on the cycling fan profile of the brand new “Napoleon Games Cycling Cup” & the DNA of the cycling sport as a powerful marketing platform in Belgium.

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 03/11/16
    • Consumer Health
    • Technology
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Belgium
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country survey  from GfK shows that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.  

  • GfK Retail Seminars 2016
    • 03/10/16
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    04/12/16 - 04/12/16
    GfK Retail Seminars 2016

     Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you  the latest trends in FMCG and Retail. And, new in 2016, we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study together with the new and fully integrated vision of GfK with regards to Shopper. The GfK Shopper Wheel.

  • Key highlights from MWC 2016
    • 03/09/16
    • Technology
    • Connected Consumer
    • Tech Trends
    • Belgium
    • English

    Key highlights from MWC 2016

    Understanding the driving forces behind the connected consumer.

  • E-commerce in Belgium - Q4 2015
    • 03/09/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q4 2015

    Discover the status of e-commerce in Belgium of Q4 2015

  • Welcome to the world of the Connected Consumer
    • 03/08/16
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Shopper
    • Belgium
    • English

    Welcome to the world of the Connected Consumer

    It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.

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