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  • The critical role of packaging in innovation
    • 08/03/16
    • Market Opportunities and Innovation
    • GfK PackEdge
    • Belgium
    • English

    The critical role of packaging in innovation

    Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.

  • The future of media
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.

  • One in three ‘always concerned’ about their safety and security
    • 07/22/16
    • Belgium
    • English

    One in three ‘always concerned’ about their safety and security

    Close to a third (32 percent) of the online population across 21 countries firmly agree that they are always concerned about their safety and security, compared to only ten percent who firmly indicate that they are not.

  • Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016
    • 07/20/16
    • Belgium
    • English

    Now that we have recovered from the shock of the loss of the Red Devils, it is time to see how the Belgians have behaved during the Euro 2016

    GfK conducted research on how Belgians have experienced the Euro 2016 and more specifically the games of the Red Devils.

  • “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.
    • 06/22/16
    • Belgium
    • English

    “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey.

    Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1.  However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.

  • E-commerce in Belgium - Q1 2016
    • 06/08/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q1 2016

    Discover the status of e-commerce in Belgium of Q1 2016

  • Tourists prefer traditional tour operators
    • 06/01/16
    • Travel and Hospitality
    • Brand and Customer Experience
    • Belgium
    • English

    Tourists prefer traditional tour operators

    Traditional tour operators have a stronger connection with consumers than their competitors that are only present online. A possible reason for this is that they follow an omnichannel strategy and thus work both online and offline. This strong relationship with traditional tour operators is mainly determined by customer service. For online players it’s the transparent booking conditions and the efficient booking process that contribute to the brand’s success.

  • Euro 2016 sales increase for those typical football products
    • 05/30/16
    • Media and Entertainment
    • Belgium
    • English

    Euro 2016 sales increase for those typical football products

    With the Euro 2016 approaching, GfK Belgium conducted research & analysis on the effects of the World Cup football in 2014 on the sales numbers of a few typical football products like TVs and beer, compared to a “normal” year.

  • Pet-owners dominate in Latin America, Russia and USA
    • 05/27/16
    • Belgium
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French pet-owners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.

  • Retail in general: 2016 is off to a bad start
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: 2016 is off to a bad start

    The new year did not start well for Retail. Reasons for this bad start are multiple: Asian stock markets crashing early January, consumer confidence declining month after month, the horrible terror attacks leading to a lockdown in Brussels and a shutdown of our national airport, and our government announcing new measures will be necessary to get the budget under control.

  • Retail Reports Q1 2016
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1 2016

    Welcome to the first Retail Report of 2016! If you want to find out how the Belgian non-food market performed in the first quarter of 2016, then stay tuned.

    Well, Belgian retail didn’t get off to a good start in 2016. Sales value of the non-food market declined by 2.5% in the first quarter, compared to the same period last year.

  • Home Improvement: Home Improvement remains stable in Q1 2016
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Home Improvement remains stable in Q1 2016

    After a challenging 2015 for the Home Improvement market we take a look at the performance of the market in the first 3 months of 2016. In total, the market remains stable during this first quarter.

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