GfK Belgium conducts accurate market research on the cycling fan profile of the brand new “Napoleon Games Cycling Cup” & the DNA of the cycling sport as a powerful marketing platform in Belgium.
A 22-country survey from GfK shows that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And, new in 2016, we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study together with the new and fully integrated vision of GfK with regards to Shopper. The GfK Shopper Wheel.
Understanding the driving forces behind the connected consumer.
Discover the status of e-commerce in Belgium of Q4 2015
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
Gondola Magazine asked GfK to shed some light on the current trends and expectations of the retail sector in 2016.
Evi Van Uffel, Business Director Consumer Goods & Retail at GfK Belgium) analyses the state of the market, reflects on where it’s going and gives some valued advice for retailers and manufacturers.
In 2004 Serviceplan Group, headquartered in Munich, launched the first edition of the ‘Best Brands Awards’, which are now perceived as the brand barometer by a respected panel of consumers.
In 2016, twelve years on, after the continued successes achieved in China (2014, 2015) and Italy (2015) the honor now befalls Belgium to organize their first ‘Best Brands Awards’. Rendezvous at our gala night on March 17, 2016 in the Colonial Palace in Tervuren.
Discover the status of e-commerce in Belgium of Q3 2015
Discover the status of e-commerce in Belgium of Q2 2015
We noticed a decline this quarter with an index of 98.7 compared to the same period last year (-1.3%). This index is based on the sum of all non-food markets measured by GfK Retail and Technology.
Understanding the driving forces behind the connected consumer