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  • Telecom: Telecom business under pressure!
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Telecom business under pressure!

    For the total Telecom business 2016 started more dramatically than 2015 ended… and this is an understatement!

  • IT & Office: heavy decline
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: heavy decline

    During the first quarter of 2016 the IT and Office Equipment market decreased in value by nearly
    -8%. This is the worst decline ever recorded during a first quarter of the year.

  • Consumer Electronics: Preparations for the European Championships
    • 05/25/16
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Preparations for the European Championships

    After a successful Q4 2015, thanks to some strong promotions by Belgian operators, the TV business fell back in the first quarter of 2016.

  • Are Belgians ready for the Smart Home trend?
    • 05/23/16
    • Technology
    • Digital Market Intelligence
    • Belgium
    • English

    Are Belgians ready for the Smart Home trend?

    Technology plays a crucial role in today’s society and has, thanks to its developments, a huge impact on our everyday life. Wearables, virtual reality, 3D printing... are only a few examples of “the 10 tech trends of 2016” according to GfK. Read the full article where we have a closer look at the impact of technology on ‘housing’: Smart Home.

  • Online shopping, where do I begin?
    • 05/23/16
    • Public Services
    • Belgium
    • English

    Online shopping, where do I begin?

    Two online consumer surveys: ‘Identifying the main cross border obstacles of the Digital Single Market and where they matter most’

  • Get inspired at our OB-Sessions
    • 05/23/16
    • Belgium
    • English

    Get inspired at our OB-Sessions

    OB-Session, or "Optimise your Business Session", is GfK's new approach to bring marketers and researchers closer to their consumers.

  • Why is the consumer at the heart of your innovations but not at the heart of your research?
    • 05/23/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    Why is the consumer at the heart of your innovations but not at the heart of your research?

    Everybody talks about consumer centricism, so why does concept testing and pre-launch research still focus on the product? Brands try hard to design their strategic and tactical marketing around the consumer, addressing each as individually as possible. And in recent years, this has also become true for companies’ innovation efforts.

  • Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place
    • 05/19/16
    • Belgium
    • English

    Trust in Professions Report 2016 - Firefighters are ranked first place whereas politicians occupy last place

    The Trust in Professions Report 2016 based on a global study conducted by GfK Verein encompasses the empirically researched trust placed in over 30 professions. While trust in so called undisputed professions, such as firefighters, doctors or craftsmen remains stable in 2016, occupations such as bank assistants, retailers or sellers as well as judges and policeman are mid-table in the rankings. Politicians are globally ranked on an extremely low level of trust. The Trust in Professions Report 2016 is based on around 30.000 consumer interviews conducted in 27 countries.

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/13/16
    • Belgium
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    Hong Kong and North America have the world’s most highly connected consumers - but people in the United Arab Emirates are closing in fast. 

  • Savers just outnumber fun-lovers, internationally
    • 05/03/16
    • Belgium
    • English

    Savers just outnumber fun-lovers, internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Connected Consumer Index
    • 04/27/16
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Connected Consumer
    • Belgium
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Belgian households eat fish every two weeks
    • 04/26/16
    • Consumer Panels
    • Belgium
    • English

    Belgian households eat fish every two weeks

    The seafood salon opens its doors today in Brussels. With regards to this, we‘ve had a look at the annual fish consumption in Belgium.

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