For the first time, e-commerce in Wallonia grows faster than in Flanders.
Welcome to the first Retail Report of 2017! Stay tuned if you want to know how the Belgian non-food market performed in this first quarter.
2017 started off on a positive note, with a total increase in the non-food sales of 1.4%, compared to the same period last year. Although the year 2016 rounded up a negative growth of 0.7%, it concluded on a positive momentum in its last quarter, of +2% compared to Q4 2015. Let us hope that this positive trend is here to stay, for a great 2017! The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.
During the first quarter of 2017 the IT and Office Equipment market increased in value by almost 2%, for a total value of close to 500 Mio €.
For the 6th year in a row we are facing a decline in the first quarter of the year within the Consumer Electronics business. Whereas in Q1/2011 the CE category reached a turnover of more than 400 Mio € it wasn’t able to attain the mark of €230mio in Q1/2017?!
Once again we saw green figures in white goods in Q1 2017: every product group advanced in units and value. The washing category, last year’s fastest growing, again accounts for the biggest gain. Cooling holds off cooking as second best performing category.
The telecom market had a positive start in Q1 of 2017 with a turnover growth of 3.5%. However, market growth is slowing down if compared with the growth rates of the first quarters of the last 3 years. We are a step closer to saturation.
In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.
A first quarter growth boost in Console gaming nearly evens out the ongoing decline in Cd and Dvd. The total entertainment market increased with 1.8%.
With a decrease in value of -4%, the total Stationery market continues its downwards spiral from 2016. This decline in value is seen at all channels, where even the Stationers couldn’t find any growth in the first quarter of 2017. The biggest decline was seen at the Office Equipment Specialists. In pieces the market did a little bit better with -2.8%.
In the first quarter of 2017, the Belgian Home Improvement retail market achieved an increase in sales of 3.9% based on value. Amid signs of a moderately positive economic situation in Belgium and supported by excellent weather conditions, retailers experienced high demand for gardening products. In particular March 2017 turnover showed a stellar growth figure of more than 10%.
This year again, the sales during January caused a minor start of the year 2017. During the first month of 2017 we experienced non-typical winter weather, by which Belgium keeps on struggling with unusual weather conditions during important fashion months. Luckily, February and especially March provided the necessary growth, allowing us to end the first quarter of 2017 with a more or less stable -0.6% in value.