Overall, consumer confidence in Europe experienced very positive growth in the fourth quarter of 2016. The GfK consumer climate for the 28 EU countries rose by 5.6 points to 17.9 points in December, its highest value since January 2008. Over the year, the individual indicators – economic and income expectationss and propensity to buy – did not develop uniformly.
Over a quarter (27 percent) of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards like lower costs or personalized service. This contrasts to 19 percent who are firmly unwilling to share their data.
Holidays and seasonal sales; the ideal time to go shopping. Belgians have increased spending in recent weeks and have purchased gifts for others as well as something for themselves.
In the third quarter of 2016 the smartphone passed the tablet as the third most popular device for online shopping: 16 percent of Belgians purchased a product or service via their smartphone. Although laptops and desktops are still by far the most important devices for e-commerce, this information does indicate an important, mobile trend.
GfK Belgium was recently invited to join the key note speakers at the global Motorsport Marketing & Sponsorship Forum at the Motorsport Vision Centre in Brands Hatch London. On January 26th, GfK will discuss the latest trends in sponsorship & sports marketing research & strategy.
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Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.
With a highly satisfying growth of 5% in total we finally have the results that the whole sector was aiming at. It is a total win. All three months are in the black. July was just phenomenal with a growth of 8 %, which is remarkable as July 2015 was already a very decent month in terms of turnover.
September was a very bad month within the 3rd quarter of 2016. Not one category managed to grow, compared to last year, and this spectacular decline caused again a substantial decrease in sales revenue.
The 16% decrease in physical Home Entertainment is partially countered by the rush to digital, which helps mitigate the overall trend into a decline of 6,7%.
Where we hoped to make up for two bad Stationery quarters with the back-to-school period, it didn’t achieve its goal.
All months of the 3rd quarter of 2016 show double digit value growths, in September we even saw more than 30% growth!