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  • Consumer sentiment in Europe stayed cautiously optimistic for Q1
    • 04/19/18
    • Trends and Forecasting
    • Belgium
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.

  • R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium
    • 04/10/18
    • Media and Entertainment
    • Brand and Customer Experience
    • Belgium
    • English

    R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium

    RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.

  • GDPR: 4 practical steps all Researchers need to do now
    • 04/04/18
    • Belgium
    • English

    GDPR: 4 practical steps all Researchers need to do now

    One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”

  • Belgian ecommerce hits new milestone of € 10 billion turnover in 2017
    • 03/22/18
    • Retail
    • Digital Market Intelligence
    • Shopper
    • Belgium
    • English

    Belgian ecommerce hits new milestone of € 10 billion turnover in 2017

    In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion. 

  • Retail in general: Q4 brings down annual results
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Q4 brings down annual results

    During the final quarter of the year, full year results did not manage to go in the black. On the contrary, the non-food sales saw a decline of -2.8% in Q4, compared to the same period last year. This affects the results for the whole of the year, shrinking the value ever so slightly by 0.4%, compared to 2016.

  • Consumer Electronics: Black Friday, the driver of Q4!
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Black Friday, the driver of Q4!

    Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.

  • IT & Office: Positive year for IT & Office
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: Positive year for IT & Office

    During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.

  • Telecom: Clear stagnation in the Telecom business
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Clear stagnation in the Telecom business

    The Telecom Business ends the year on a barely positive note with a value growth of 1.66% and in volume nearly a break-even (-0.41%).

  • Major Domestic Appliances: White goods industry in healthy shape
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: White goods industry in healthy shape

    With the full year analysis, come the Q4 results. Let’s look back. During the last quarter, sales volumes traditionally shrink month by month. This has everything to do with the typical end-of-year shopping for gifts. After all, who wants a cooker hood for Christmas? Moreover, anticipation grows when approaching the biggest sales period of the year: January Sales. However, at the end of November, we saw a peak in sales. The Black Friday phenomenon is starting to make inroads in the white goods market.

  • Media & Entertainment: In Q4, the Belgian Home Entertainment spending is up again
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: In Q4, the Belgian Home Entertainment spending is up again

    Driven by surging gaming revenues, home entertainment spending (including music streaming and downloading), rose 2.7% in the last quarter of 2017.  

  • Small Domestic Appliances: Negative end of year for SDA
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Negative end of year for SDA

    Small Domestic Appliances posted a volume decline of -2% in the 4th quarter of 2017. With a current value growth of +4% to about €14m at the end of 2017, Shavers was the best performing category in Small Domestic Appliances.

  • Books: 2017 - The year of the modest bestseller
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Books: 2017 - The year of the modest bestseller

    After an increase of 0.3% in the first semester, revenues in the second - in which for the first time the price of every new book released in Flanders was subject to a regulated book price - declined by 2.7%.

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