The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016.
Every day, you want to attract, convert and maintain as many consumers as possible. Sometimes your current services and products do the job but you wonder how can they be further optimized as to stay competitive in the near and long future.
Or maybe you feel that you are not always triggering the right buttons among your customers, prospects and are you looking for some inspiration, guidelines, alternative routes, new product launches to reinforce your market position.
We, at GfK, believe that only those products, services that really bring added value to consumers’ life will grow your brand. So profound knowledge of the additional benefits that your products/services deliver in the market is the starting point.
A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch.
Online shopping goes trough the roof: 10 percent more spendings online.
Online shopping continues to grow! Belgians spent 2.2 billion euro in the second quarter of 2016. The category that grew the most was food, with a growth of 175 percent versus the second quarter in 2015. The online spending of this category might still be quite limited with 65 million euro in Q2 2016, but there was a growth of 41 million euro when comparing to the same period last year.
Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.
Our latest point of sales data shows that today's gardeners are more and more connected with their garden.
Check out our new infographic for latest gardening trends and market developments.
Latest GfK-results of the gardening market for the first half of 2016.
Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail.
Half a year has gone again, so let’s take a look at the DIY superstores’ performances. All 6 months considered jointly, we couldn`t have had a more stable turnover. No growth, no decline, but that is where the good news ends.
While we were still hoping that the Belgian Fashion market would recover in the second quarter of 2016, as it equally did during the same period last year, we now see that 2016 only brought negative growth numbers.
With CD and DVD sales in secular decline, offset by the digital revolution, printed books are emerging as the mainstay of all physical media. (Ideally need the original sentence in Dutch to give this sentence a translation that makes sense, cos this one doesn’t).