As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan.
Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €
GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.
To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.
Welcome to the retail reports for the second quarter of 2017! Would you like to know the latest evolutions in the non-food market?
The second quarter of 2017 ended with a small decline of 1.3% in non-food sales, compared to the same period last year. Nevertheless, looking at the period from January until June, we still end on a positive note with a growth of 1.5% in the non-food market.
With a value of €185m and 870,000 units sold, the CE market did not manage to exceed last year’s performance.
During the second quarter of 2017 the IT and Office Equipment market decreased in value by almost 5%, for a total value close to €440m. For the first half of 2017, the decline was -1.1% for a total value of €940m.
With a turnover of €300m, the telecom business passed the test and increased by +3.4%. The one factor to blame for this slowdown is the most important product within the Telecom Market, the smartphone, which only gained a tiny 1%.
After many quarters of continuous growth, the MDA market has come to a standstill in Q2. A modest year-to-date growth is nevertheless retained. However, a wide dissimilarity between the categories is noticed this quarter. While the washing category fell dramatically, cooling companies showed great expansion.
The Belgian market for Small Domestic Appliances shows a small decrease (-2%) for the period from April to June 2017. Most product groups show a decline, only a few showed positive results.