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  • Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones
    • 04/26/17
    • Travel and Hospitality
    • Belgium
    • English

    Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones

    In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.

  • GfK Consumer Climate Europe: EU consumer climate at a nine-year peak
    • 04/20/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer climate at a nine-year peak

    The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March. This is one of the results of the GfK consumer climate study for Europe in the first quarter of 2017.

  • Only 1 in 4 Belgians know that the purchase price of a refrigerator amounts to only 20 percent of the actual cost
    • 04/19/17
    • Brand and Customer Experience
    • Belgium
    • English

    Only 1 in 4 Belgians know that the purchase price of a refrigerator amounts to only 20 percent of the actual cost

    Today Recupel launches the “zuinigekoelkast.be” website. This website should help Belgians to reduce both their energy consumption and their ecological footprint.

  • One in ten Belgians participated with ‘Tournée Minérale’
    • 03/29/17
    • Belgium
    • English

    One in ten Belgians participated with ‘Tournée Minérale’

    One month without alcohol: piece of cake for some, but a huge challenge for others.

  • Majority of online population reads books either daily or at least once a week
    • 03/22/17
    • Belgium
    • English

    Majority of online population reads books either daily or at least once a week

    A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).

  • E-commerce in Belgium – Q4 2016
    • 03/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q4 2016

    New record: Belgians shop for more than 9 billion euro online in 2016

  • Retail Reports Q4 2016
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2016

    Welcome to our Retail Reports of the fourth quarter of 2016! Are you looking for the latest trends in the non-food market?

  • Retail in general: Growth during the last quarter of 2016, but a small decline for total 2016
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Growth during the last quarter of 2016, but a small decline for total 2016

    We noticed an increase in non-food sales during the last quarter of 2016 of +2,0%, compared to the same period last year. When taking all quarters into account we measured a decline of 0,7% in 2016 for the non-food market. The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.

  • Consumer Electronics: doubtful end of year
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: doubtful end of year

    We noticed a decline of 4,3% in the last quarter of 2016, which resulted in a total decrease of 3,7% in value for the year 2016.

  • IT & Office: IT & Office continues the decline
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: IT & Office continues the decline

    During the last quarter of 2016 the IT and Office Equipment market decreased in value by only -0,1%, the best quarter of the year 2016 for a total value of close to 545 Mio €.

  • Telecom: Positive results for 2016
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Positive results for 2016

    No double digit growth numbers for the final quarter of 2016. Nevertheless we noted a growth of 1,6% in Q4 and an excellent growth of 10,1% for total 2016 in the Telecom market.

  • Major Domestic Appliances: less dull than you think
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: less dull than you think

    Conclusions for the last quarter of 2016 are in line with previous quarters giving way to a full year review. Once again the white goods market advances, although slower than during 2015.

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