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  • E-commerce in Belgium - Q2 2016
    • 09/14/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q2 2016

    Online shopping goes trough the roof: 10 percent more spendings online.

  • Virtual Reality
    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Virtual Reality

    Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

  • Gardening goes smart and organic
    • 09/06/16
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Gardening goes smart and organic

    Our latest point of sales data shows that today's gardeners are more and more connected with their garden.
    Check out our new infographic for latest gardening trends and market developments.

  • Robotic lawnmowers and natural garden chemical products are the latest trends
    • 09/02/16
    • Press
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Robotic lawnmowers and natural garden chemical products are the latest trends

    Latest GfK-results of the gardening market for the first half of 2016.

  • Binge Watching in Belgium
    • 08/30/16
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Binge Watching in Belgium

    Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.

  • GfK Retail Seminars October 2016
    • 08/25/16
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/06/16 - 10/06/16
    GfK Retail Seminars October 2016

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you  the latest trends in FMCG and Retail.

  • Home Improvement: Difficult month of June
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Difficult month of June

    Half a year has gone again, so let’s take a look at the DIY superstores’ performances. All 6 months considered jointly, we couldn`t have had a more stable turnover. No growth, no decline, but that is where the good news ends.

  • Fashion: The high number of rainy days caused sales revenue to drop strongly
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: The high number of rainy days caused sales revenue to drop strongly

    While we were still hoping that the Belgian Fashion market would recover in the second quarter of 2016, as it equally did during the same period last year, we now see that 2016 only brought negative growth numbers.

  • Books: The Belgian printed book consumption declines by 4.3% in Q2, but it isn’t all doom and gloom
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Books: The Belgian printed book consumption declines by 4.3% in Q2, but it isn’t all doom and gloom

    With CD and DVD sales in secular decline, offset by the digital revolution, printed books are emerging as the mainstay of all physical media. (Ideally need the original sentence in Dutch to give this sentence a translation that makes sense, cos this one doesn’t).

  • Media & Entertainment: Decline within the Belgian Home Entertainment market
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: Decline within the Belgian Home Entertainment market

    In Q2 the Home Entertainment market in Belgium declines by 1.1%, as Video on Demand and Streaming fail to compensate for the loss made in Gaming.

  • Small Domestic Appliances: Strong growth for Small Domestic Appliances
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Strong growth for Small Domestic Appliances

    The second quarter of 2016 is more positive compared to the start of 2016. We saw a nice growth of 8% compared to the same period last year.

  • Major Domestic Appliances: White goods market not exhausted
    • 08/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: White goods market not exhausted

    There is still no trace of a weakening Belgian white goods market. On the contrary, volumes in Q2 rose even stronger than during past quarters. Hence, Belgium is in line with the general European upward trend.

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