A GfK research project on the drivers of modern Belgian consumers.
GfK and ICF joined forces to provide EFSA (European Food Safety Authority) with consumer insights on antimicrobial resistance (AMR). The goal of this study was to tackle the risks posed by the use of antibiotics and antimicrobial resistance in animal populations, and their links to human health.
Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.
Consumer sentiment within the EU 28 has continued its upward trend in the third quarter of this year, finishing on 20.9 points. This is up from 19.1 points at the end of Q2 and now stands at a level not seen since the end of 2007.
There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.
When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.
As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan.
Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €
GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.
To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.
Welcome to the retail reports for the second quarter of 2017! Would you like to know the latest evolutions in the non-food market?