How GfK Belgium and Engie-Electrabel researched the customer journey via passive internet tracking
How ethnographic research techniques can help you identify the levers to pull to create value for customers
A modest portion of Belgian consumers has executed a payment at a store using their smartphone.
A soda maker machine turns normal tab water into the widest range of bubbles and cold beverages (like sparkling water, beer and other beverages). The machines generally use a carbonator (gas cylinder) filled with CO2, which is inserted inside the machine to provide the fizz in the water.
Pinnacle Sports (UK) trusted the expertise and experience of GfK Belgium to help them innovate and optimize their mobile offer in the sports betting market, for UK, Poland and Russia.
In an online survey just released by global research experts, GfK, three out of ten people (31 percent) would firmly* prefer to have more time than more money – compared to only nine percent who firmly* disagree with that. And over four out of ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
The Institutions and Economic Sectors Global Trust Report 2017, conducted by GfK Verein, is an International study carried out in over 25 countries to investigate trust in either institutions and industries.
This year, our very own Bert Hendrickx, Digital Lead at GfK Belgium, will be on stage at Webtomorrow on June 8th 2017.
Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.
In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.
The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March. This is one of the results of the GfK consumer climate study for Europe in the first quarter of 2017.
Today Recupel launches the website “zuinigekoelkast.be” (economy fridge). This website should help the Belgians to reduce both their energy consumption and ecological footprint.