Whether your focus is on vision care, fashion eyewear or both, the optics industry demands the capability to evaluate present and future white spaces in your competitive arena.
Staying ahead of the competition relies on being able to recognize and respond to early signs of market change, including current and future consumer trends, competitor activities and the price consumers are willing to pay.
GfK delivers high-quality and timely market data on which sunglasses, frames, spectacle lenses, contact lenses and contact lens care products consumers are buying – where, when and at what price. And we combine this with smart and comprehensive insights on the factors driving purchase decisions of optics brands, both today and in the future.
Our highly flexible service allows you to enhance your marketing intelligence effectiveness to optimize your distribution, pricing and competitive performance. And we provide optics market expertise and comparable insights across your global and local markets.