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Smart Insights: Dental and Oral Health

Globally, the dental and oral health market is booming. But in some established markets businesses are increasingly challenged on how to differentiate their products or services against competitors.

Success depends on a deep understanding of the expectations and requirements of dental and oral health care professionals – and knowing which factors influence them when choosing specific products and services.

Our dental and oral health market research experts work directly with dentists, dental hygienists and dental technicians worldwide. We gather insights to help you accurately target all aspects of your marketing, throughout the entire product life cycle.

We offer comprehensive consultancy and a full range of services - including multi-client studies, dental ‘omnibuses’, our own dental panels and ad hoc studies. Combined with our extensive research expertise, this allows us to answer any question that you have; providing smart insights based on your specific dental and oral market needs.

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  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for dental health industry. View all insights

    • 10/28/16
    • Health
    • Consumer Health
    • Dental and Oral Health
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.
    • 02/27/15
    • Dental and Oral Health
    • Global
    • English

    GfK Global Physical Health - Focus Oral Health

    GfK asked consumers in 23 countries around the world what activities they regularly engage in to maintain their physical health. Globally, getting enough sleep topped eating healthy food, exercising or taking vitamins. Find out in detail how countries, age groups and genders differ.
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