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Smart Insights: Fashion and Lifestyle

The fashion and lifestyle industry faces just about every challenge going: from demand driven Omni-channel retailing that puts customer loyalty under pressure, to how to best optimize your distribution, or improve the ‘stickiness’ to your brand with successful retail promotions and customer experiences.

To successfully tackle these challenges, fashion and lifestyle companies need a clear understanding of consumer attitude and behavior, as well as brand performance at every touch point.

Whether clothing, textiles or lifestyle products (such as sports goods, accessories, bags, sunglasses), GfK tracks consumer preferences, shopping behavior, purchase trigger points and brand experiences across all points of contact with your brand. Our fashion market researchers analyze this data to highlight areas that will produce the greatest increase in overall customer satisfaction and loyalty. And we identify clear actions to help you achieve growth within the fashion and lifestyle industry.

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Latest insights

Here you can find the latest insights for fashion and lifestyle industry. View all insights

    • 11/28/17
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion market back on track!

    We are happy to report that the Fashion Market is back on track after 3 quarters, with a growth in value of +1.2% compared to the same 9 months last year.
    • 08/31/17
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: Fashion Market stays stable

    Good news coming from the Fashion market, where we ended Q2 2017 without growth or loss compared to the same quarter in 2016. 
    • 01/12/16
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Belgium
    • English

    For atmosphere in the shop, Ma’am!

    The atmosphere in the shop, the presentation of the clothes, the extensive collection and the latest trends, that is what people find important when they step into a clothing store. 
    • 11/16/15
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: Belgian Fashion market accelerates growth in Q3 2015

    After a disappointing first quarter and small growth in the second quarter, the Belgian Fashion market continues to accelerate in the third quarter: +2.6% in value. Except for men’s shoes (-4.1%) and underwear (+0.1%), all segments are able to show nice growth figures. Especially sport shoes are booming (+31%).
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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