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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

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    • 10/14/16
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: Uncertainty im-pacts consumer sentiment

    The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016.
    • 10/11/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    OB-Session "Successful RE-Innovation"

    Every day, you want to attract, convert and maintain as many consumers as possible. Sometimes your current services and products do the job but you wonder how can they be further optimized as to stay competitive in the near and long future. Or maybe you feel that you are not always triggering the right buttons among your customers, prospects and are you looking for some inspiration, guidelines, alternative routes, new product launches to reinforce your market position.   We, at GfK, believe that only those products, services that really bring added value to consumers’ life will grow your brand. So profound knowledge of the additional benefits that your products/services deliver in the market is the starting point.
    • 10/04/16
    • Technology
    • Belgium
    • English

    A third of people track their health or fitness. Who are they and why are they doing it?

    A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch.
    • 09/14/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q2 2016

    Online shopping goes trough the roof: 10 percent more spendings online. Online shopping continues to grow! Belgians spent 2.2 billion euro in the second quarter of 2016. The category that grew the most was food, with a growth of 175 percent versus the second quarter in 2015. The online spending of this category might still be quite limited with 65 million euro in Q2 2016, but there was a growth of 41 million euro when comparing to the same period last year.
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