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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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    • 04/20/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: EU consumer climate at a nine-year peak

    The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March. This is one of the results of the GfK consumer climate study for Europe in the first quarter of 2017.
    • 04/19/17
    • Brand and Customer Experience
    • Belgium
    • English

    Only 1 in 4 Belgians know that the purchase price of a refrigerator amounts to only 20 percent of the actual cost

    Today Recupel launches the “zuinigekoelkast.be” website. This website should help Belgians to reduce both their energy consumption and their ecological footprint.
    • 03/29/17
    • Belgium
    • English

    One in ten Belgians participated with ‘Tournée Minérale’

    One month without alcohol: piece of cake for some, but a huge challenge for others.
    • 03/22/17
    • Belgium
    • English

    Majority of online population reads books either daily or at least once a week

    A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).
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