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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

View all insights from GfK Belgium

    • 09/07/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q2 2017

    Online spendings increase with 10 percent in the first six months of 2017 to a total of 4.9 billion €
    • 09/06/17
    • Media and Entertainment
    • Belgium
    • English

    Ancienne Belgique and GfK face the music

    GfK and Ancienne Belgique have come to an agreement to analyze the the Belgian concertgoers to attract more potential visitors to the broad range of concerts hosted there. 
    • 09/01/17
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    03/10/17 - 03/10/17
    GfK Retail Seminar October2017

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study.
    • 09/01/17
    • Shopper
    • Belgium
    • English

    GfK Belgium analyses the connected shopper in 2017

    To have continued success in a competitive market, shoppers need to be engaged and persuaded on a daily basis. GfK is helping retailers and manufactures with this thanks to its global 'FutureBuy’ study of the expectations of the changing shopper in (connected) retail.
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