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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

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Here you can find the latest news, studies and publications from GfK Belgium.

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    • 03/22/17
    • Belgium
    • English

    Majority of online population reads books either daily or at least once a week

    A 17-country report just released by global market analysts, GfK, shows that 30 percent of the international online population read books “every day or most days”. This is lead by China at 36 percent, closely followed by Spain and the UK at 32 percent each. However, if the segment is widened to include both daily readers and those who read “at least once a week”, the international total rises to 59 percent, with China firmly in the lead (70 percent of its population), followed by Russia (59 percent) and Spain (57 percent).
    • 03/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q4 2016

    New record: Belgians shop for more than 9 billion euro online in 2016
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2016

    Welcome to our Retail Reports of the fourth quarter of 2016! Are you looking for the latest trends in the non-food market?
    • 03/07/17
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Growth during the last quarter of 2016, but a small decline for total 2016

    We noticed an increase in non-food sales during the last quarter of 2016 of +2,0%, compared to the same period last year. When taking all quarters into account we measured a decline of 0,7% in 2016 for the non-food market. The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.
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