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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

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    • 07/18/17
    • Public Services
    • Belgium
    • English

    GfK Consumer Climate Europe: The EU consumer climate remains friendly

    The positive mood among European consumers has also continued into the second quarter of 2017. After the nine-year peak at the beginning of the year, the consumer climate has remained at a high level for the EU 28 and closed at 19.1 points at the end of June. Overall, the results of the GfK consumer climate study are again quite mixed for Europe in the second quarter of 2017. 
    • 07/10/17
    • Technology
    • Connected Consumer
    • Belgium
    • English

    Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

    We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
    • 06/28/17
    • Technology
    • Belgium
    • English

    Teenagers and higher-income households most likely to struggle with technology addiction

    A third of people (34 percent) in an online survey of 17 countries firmly agree that they “find it difficult to take a break from technology (my mobile device, computer, TV, etc.), even when I know I should”. This compares to less than half that number (16 percent) who firmly disagree that it is difficult to take a break. 
    • 06/06/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q1 2017

    For the first time, e-commerce in Wallonia grows faster than in Flanders.
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