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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

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    • 12/06/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2016

    Also during this third quarter did the Belgians find their way once again to online shopping. 2.2 billion euro was spent during this period, an increase of 9 percent compared to the same period last year.
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: A wonderful 3th quarter of 2016

    With a highly satisfying growth of 5% in total we finally have the results that the whole sector was aiming at.  It is a total win. All three months are in the black. July was just phenomenal with a growth of 8 %, which is remarkable as July 2015 was already a very decent month in terms of turnover.
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: Decline within Fashion continues

    September was a very bad month within the 3rd quarter of 2016. Not one category managed to grow, compared to last year, and this spectacular decline caused again a substantial decrease in sales revenue.
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: The Belgian Home Entertainment market in decline, again.

    The 16% decrease in physical Home Entertainment is partially countered by the rush to digital, which helps mitigate the overall trend into a decline of 6,7%.
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