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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

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    • 05/24/17
    • Belgium
    • English

    Clear opportunities for brands that can give back time or experiences to consumers

    In an online survey just released by global research experts, GfK, three out of ten people (31 percent) would firmly* prefer to have more time than more money – compared to only nine percent who firmly* disagree with that. And over four out of ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
    • 05/17/17
    • Public Services
    • Belgium
    • English

    Belgians trust the military the most, political parties are at the bottom

    The Institutions and Economic Sectors Global Trust Report 2017, conducted by GfK Verein, is an International study carried out in over 25 countries to investigate trust in either institutions and industries.
    • 05/15/17
    • Digital Market Intelligence
    • Belgium
    • English

    Bert Hendrickx will present at Webtomorrow on June 8th 2017

    This year, our very own Bert Hendrickx, Digital Lead at GfK Belgium, will be on stage at Webtomorrow on June 8th 2017.
    • 05/11/17
    • Digital Market Intelligence
    • Belgium
    • English

    Omni-channel shopping supports e-commerce growth in Belgium

    Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.
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