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Geomarketing

Geomarketing

Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Darren Varney
Darren Varney
Australia and New Zealand
+61 3 8415 9555
Latest Insights

Here you can find the latest insights for geomarketing. View all insights

    • 02/14/17
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches RegioGraph 2017

    GfK will release a completely new version of its geomarketing software RegioGraph at the end of March. RegioGraph 2017 features a new and simplified interface, faster results and numerous new options for analyzing and optimizing locations and sales territories. For the first time, users can work directly with online maps and aerial images. RegioGraph 2017 gives users from all industries an innovative and reliable basis for any location-based decision.
    • 02/07/17
    • Geomarketing
    • Global
    • English

    GfK Consumer Insights for Mobile Programmatic Advertising

    Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level.
    • 01/25/17
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Germany 2017

    GfK's Map of the Month for January illustrates Germany's 2017 per-capita purchasing power at the level of districts (source: "GfK Purchasing Power Germany 2017").
    • 12/14/16
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power density Germany 2017

    GfK's Map of the Month for December illustrates Germany's purchasing power density. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Germany 2017").

Related products

Geo+BranchNetworks - Find the best locations for your store network.

Geo+TargetGroups - Pinpoint your regional target groups and product demand.

Geo+MarketShares - Benchmark your turnover against local potential.

Geo+DistributionPartners - Choose an optimal distribution partner network.

Geo+SalesTerritories - Create a better sales structure.

Geo+RealEstate - Plan and invest with confidence.

RegioGraph - Analyze and visualize your company data on digital maps.

Digital Maps - Find a structure for analyzing, aggregating and cross-referencing all data with a geographic component.

Regional Market Data - Get penetrating insights on your markets, target groups and potential.

Contact us
Darren Varney
Australia and New Zealand
General