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Geomarketing

Geomarketing

Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Darren Varney
Darren Varney
Australia and New Zealand
+61 3 8415 9555
Latest Insights

Here you can find the latest insights for geomarketing. View all insights

    • 03/09/17
    • Travel and Hospitality
    • Geomarketing
    • Geodata
    • Global
    • English

    Germans spend more on vacations than cars

    Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans' expenditures on holiday travel exceed even what they spend on automobile purchases. Sea cruises are especially popular in northern Germany, while sport, activity and wellness-related travel is a favorite in southern Germany. These insights are from GfK's first-ever study on regional purchasing power for holiday travel and are being presented at the 2017 ITB tourism trade fair in Berlin.
    • 03/07/17
    • Geomarketing
    • Geo+SalesTerritories
    • Global
    • English

    GfK study on sales territory optimization

    GfK recently researched planning practices among German companies with outside sales forces. The resulting study demonstrates that the complexity, speed of change and diversity of tasks in sales have further increased in recent years. Heads of sales use professional planning tactics, but usually only when forced to respond to an immediate need. GfK's analysis highlights improvement opportunities, which include viewing sales optimization as a strategic task, using objective and potential-oriented optimization criteria and embracing a professional approach to change management.
    • 02/28/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Picture of the month
    • Global
    • English

    Map of the month: Share of single-person households in Cologne

    In recognition of carnival celebrations on Tuesday, GfK’s Map of the Month for February illustrates the share of single-person households in one of the holiday’s strongholds in Cologne, Germany. The data is displayed at the level of detailed grid cells (data source: GfK Demographics Germany 2016). The map is a preview of the new grid analysis feature in the geomarketing software RegioGraph 2017, which GfK will release at the end of March.

    • 02/21/17
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK study on product-line purchasing power in Poland

    Poland's 2016 retail purchasing power was approximately €89 bil. Around 43 percent of these funds were spent on food, beverages and tobacco products. Basic supply items – food, clothing, health/hygiene – comprised just under two-thirds of Poland's retail purchasing power. But according to GfK's new study, the amount and distribution of this purchasing power varies substantially from region to region.

Related products

Geo+BranchNetworks - Find the best locations for your store network.

Geo+TargetGroups - Pinpoint your regional target groups and product demand.

Geo+MarketShares - Benchmark your turnover against local potential.

Geo+DistributionPartners - Choose an optimal distribution partner network.

Geo+SalesTerritories - Create a better sales structure.

Geo+RealEstate - Plan and invest with confidence.

RegioGraph - Analyze and visualize your company data on digital maps.

Digital Maps - Find a structure for analyzing, aggregating and cross-referencing all data with a geographic component.

Regional Market Data - Get penetrating insights on your markets, target groups and potential.

Contact us
Darren Varney
Australia and New Zealand
General