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Location loves brand

White paper: Location loves brand

Online or offline? This is a polarized debate among today's retailers, fueled by a desire to capitalize on new trends on the one hand and a fear of being overwhelmed by them on the other. In the absence of facts, retailers and investors are often guided by emotions. This has resulted in a lack of investment in locations, stores and personnel, which makes it no surprise that success remains elusive. We believe it is a mistake for Fashion & Lifestyle retailers to overlook the importance of the physical point of sale...

Read why in a recent white paper by our geomarketing experts. And find out how Fashion and Lifestyle venues offer clues to the future of retail.

Download white paper

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