Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Put simply, how do you convert a browser into a buyer? There's competition coming from every angle and consumer spending isn't growing, especially in mature markets.
We use behavioral data from the passive measurement of different channels to understand purchase journeys in order to maximize the omnichannel environment. Each brand journey is different, however, if you can understand why someone didn't buy a jumper online, or why that person walked out of one store and straight into another to buy a similar item, you have the intelligence to crack shopper conversion.
Here's our point of view. Don't miss this opportunity to enable your brand to get closer to Connected Consumers!