Authenticity Today: What is it, how do you get it, how does it impact consumers?
Authenticity is one of the biggest trends of our time. As society deals with globalisation and continuing loss of trust in institutions, we are still finding ways to get in touch with brands and products that feel real and true. But consumers are becoming more discriminating and demanding when it comes to authenticity. Request a presentation of the latest successful breakfast seminar topic by GfK, which used very recent, specially conducted research.
In the presentation you will learn:
Register by requesting 'Authenticity Today Presentation' to firstname.lastname@example.org.
*NB: registration/request for presentation does not guarantee a place.